Search Results: 80 of 296
Author(s): Robert C Rowland
New Edition Coming Soon!
Analyzing Rhetoric: A Handbook for the Informed Citizen in a New Millennium provides students with a means of critically analyzing and evaluating rhetoric. The ability to break down a work of rhetoric – whether an essay, a speech, a film, or someone’s most recent tweet or Facebook update – into its constituent rhetorical parts is essential for any informed and involved citizen.
Author(s): Charles O Kaufman
Engaging Public Relations: A Creative Planning Approach makes public relations exciting and engaging for your students!
Written by an author with diverse media experiences, this text makes public relations relevant and practical in today’s fast-changing media environment.
Author(s): Timothy Anderson
Introduction to Human Geography: A World-Systems Perspective offers a thematic introduction to major themes with which the discipline of human geography is concerned and the primary modern academic paradigms on which it is based. The primary audience is college freshmen and sophomores, but advanced secondary students will also find the text accessible.
Author(s): Monique Ferrell, Julian Williams, RUTH G. GARCIA
Lead, Follow or Move Out of the Way: Global Perspectives in Literature and Film is a collection of provocative, insightful, opinionated, and sometimes thoroughly disturbing pieces. Unlike the customary organization of anthologies—by genre, geography, or historical period—the thematic organization of the readings in Lead, Follow, or Move Out of the Way creates a truly global perspective, one which is both timeless and timely, as the reader can see how the most perplexing socio-political issues know no bounds.
Author(s): Tracey Niemotko
The study of accounting is cumulative. If accounting students do not master basic journal entry preparation from the beginning of their coursework, they are often overwhelmed for the entire semester.
In Accounting Basics: A Survival Guide for Students, basic accounting concepts are explained step-by-step, with a focus on accounting for an entrepreneur in a sole proprietorship. In the final unit, a comprehensive problem is presented in order to illustrate the accounting process.
Author(s): Loyde Vanalan Jones
New Fourth Edition Now Available!
Conversational Statistics for Business and Economics is a textbook like no other. Written in an entertaining narrative format that reads like a novel, the book talks the reader through a thought process that leads to logical conclusions without all of the clutter and jargon provided by other statistics textbooks.
Author(s): Craig Rand
Stress Management: A Guide to a Healthier Life looks at stress which has been linked to between 60-75% of illness and disease in this country. The focus is two fold—to examine stress using the components of wellness and trying to have the reader try new techniques through an experiential and interactive journey.This text touches on the physiological aspect of stress, but the main goal is to increase one’s wellness.