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NOTE: This version of the authors’ calculus book was previously titled: “Calculus: Concepts & Calculations.” It is identical to the authors’ present title: Calculus, but has in addition the Maple code and Special-Purpose Maple procedures to produce the animations and figures that are an essential dynamic part of the book. While the Maple code in this book is unobtrusive and may be ignored when reading, some instructors and students may prefer not to have it.
The rapid advance of social and digital media technology has changed the landscape of communication and business entirely.
One of the top-selling PR strategy and campaign texts for several years, the new seventh edition of Strategic Communications for PR, Social Media and Marketing features a new author that brings fresh perspectives, current trends and practices in communications, marketing and business.
We live in an age of ethical disputes, making conflict inevitable as we meet others with contrasting ethical positions and contrary communicative expectations. An ethical position held with conviction frequently generates conflict when one encounters another with a differing ethical standpoint embraced with equal assurance.
Conflict Between Persons: The Origins of Leadership conceptualizes communication and conflict as a pragmatically essential everyday education for future leadership.
Good teachers have the desire and ability to accept the challenge of meeting the needs of diverse students in the general education classroom if they are provided with the appropriate knowledge and resources.
Designed to fit in a myriad of different course formats, The Sociological Outlook maps out the sociological journey for students. It is a text where the “classics” of sociology remain and the current status of society is reflected in statistics.
The new tenth edition of The Sociological Outlook:
Author(s): RICHARD A. WILBER
Media Matters presents undergraduate students with the essential information and tools needed to become media literate and more critical in their media consumption. Spanning traditional print books to modern mass-media systems, Media Matters utilizes an engaging opening narrative to each medium followed by an easily accessible, informative text.
Designed for introductory mass communication courses, Media Matters:
Improving Reading is perhaps the most comprehensive, useful reading resource available. It is full of ideas for professionals who work with whole classes, individual students, or groups of students. The eight chapters correlate with the main components of a comprehensive reading curriculum and the Common Core. Sections within each chapter provide teaching interventions, strategies, activities, and resources to help students overcome specific reading problems or to achieve the Common Core standards.