Public Relations Principles: Strategies for Professional Success

Author(s): Shawn Wahl, Michelle Maresh-Fuehrer

Every successful business utilizes good public relations with the media to maintain a positive public opinion. Designed as a core textbook for introductory public relations courses, Public Relations Principles: Strategies for Professional Success provides students with a solid foundation in publi...

Communicating in Your Personal, Professional and Public Lives

Author(s): Sara Weintraub, Candice Thomas-Maddox, Kerry Byrnes

New Second Edition Coming Soon!Communication is everywhere in our daily lives. Whether we are interacting with a friend or with a supervisor, in today’s society, the ability to communicate effectively is imperative.Communicating in Your Personal, Professional & Public Lives covers a wide range of re...

Introduction to Sport Management: Theory and Practice

Author(s): Mark Nagel, Richard Southall

Introduction to Sport Management: Theory and Practice bridges the theoretical-practical divide by providing students with practical perspectives on today’s sport management issues, based upon sound theoretical frameworks. Introduction to Sport Management introduces readers to the complex nature of t...

Casing the Family: Theoretical and Applied Approaches to Understanding Family Communication

Author(s): Sarah Symonds-LeBlanc, Sydney O'Shay

New Second Edition Now Available!There is no one strict definition of family communication, because each family is different.Sarah Symonds LeBlanc and Sydney O’Shay's Casing the Family: Theoretical and Applied Approaches to Understanding Family Communication fuses case studies with communication the...

Organizational Communication: Strategies for Success

Author(s): Stephen Spates, Theodore Avtgis, Shawn Wahl, Andrew S Rancer

The focus of Organizational Communication: Strategies for Success is theory and relevant skills orientation, serving those who study relevant organizational theory as well as those developing the necessary skillsets required for conducting communication training, assessment, and organizational devel...

Disciplinary Literacy Across the Curriculum

Author(s): Thomas W Bean, John Readence, Judith Dunkerly Bean

The 12th edition of Disciplinary Literacy Across the Curriculum focuses on developing 21st century learners who are adept at reading and critiquing multiple texts. Organized into two parts: Learning with Text and Technology and Teaching and Learning Strategies, this edition has a redesigned page for...

The Menu & The Cycle of Cost Control

Author(s): Susan D Marshall, Paul J Mcvety, Bradley J Ware

Success in today's food and beverage organizations requires a solid knowledge of industry trends, the ability to prepare cost-effective menus that appeal to guests' needs and wants, and the skills to develop and implement a concrete strategic fiscal plan to control costs and to manage sales. The Men...

Casing Mediated Communication

Author(s): Corey Liberman, Kevin Wright

The mass media has long been an important research and theoretical focus of the communication discipline. New media scholars conduct media research from a variety of scholarly traditions, including social science, humanistic/interpretive approaches, critical/ cultural studies, and rhetorical studies...

Engaging Discourse 2.0: A 21st Century Composition Reader & Curriculum

Author(s): Bradley Summerhill

Welcome to some of the most important conversations of our time: *  21st century literacy  *  social (dis)connection  *  neuroplasticity *  love * appropriation * * AI * generation studies (OK, Boomer) * happiness studies * Even while new discourses define a new era, others remain as timel...

Family Communication: Relationship Foundations

Author(s): Candice Thomas-Maddox, Nicole Blau

The definition of what a “family” is has changed dramatically over the past few decades…. Family Communication: Relationship Foundations features traditional as well as emerging diverse family types in the application and analysis of communication theories and concepts. From acknowledging the inf...