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Strategic Communications for PR, Social Media and Marketing
Author(s): Laurie J Wilson, Joseph Ogden, Chris Wilson
New Eighth Edition Now Available!Millennials, once the darlings of every marketing campaign, are now “old.” They have been replaced by Gen Zs. And we are already observing the unique behaviors and character traits of Gen Alpha, the first group to be born entirely in the 21st century.The metamorphosi...Open for Business: Fundamentals for Today's Business
By: MARK JACOBS, Sherryl L Berg-Ridenour, Jonathan Opata, David Walker, Corinne Bodeman
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Open for Business: Fundamentals for Today's Business
Author(s): MARK JACOBS, Sherryl L Berg-Ridenour, Jonathan Opata, David Walker, Corinne Bodeman
Open For Business: Fundamentals for Today’s Business is written by educators with both corporate and academic experience. This introductory level business textbook provides all of the necessary information in an easy to read and retainable format.Written in an easy to read format, Open For Business...Fundamentals of Sports Ethics
Author(s): Gregg Twietmeyer
Many students come into sports ethics courses with no previous exposure to academic philosophy. As a result, students no longer have basic philosophic literacy.The NEW Third Edition of Fundamentals of Sports Ethics sets a serious philosophic foundation upon which readers can engage sport ethics. The...CSI: A Step-by-Step Guide to Writing Your Literature Review in Communication Studies
Author(s): Rebecca Curnalia, Amber Ferris
New Second Edition Now Available! Communication scholars must be inquisitive, seek answers, synthesize information, and make educated decisions – similar to being a detective. The authors of CSI: A Step-by-Step Guide to Writing Your Research Report utilize the CSI theme to provide the reader w...GenderSpeak: Communicating in a Gendered World
Author(s): Diana K. Ivy
The World of Gender and Communication is Constantly Changing.To meet the needs of this evolving environment, Diana K. Ivy’s GenderSpeak is divided into a three-part structure: Communication and Gender: The Basics; Gender Communication and Relationships; and Gender Communication in Context.Written fo...Management: The Right Work, Done Well!
Author(s): DENIS G. HAMILTON
Management: The Right Work, Done Well! covers all the key topics expected in an introductory management textbook. The publication features an easily readable and understandable format based on the primary purpose of management - to get the “Right Work, Done Well!”The publication is written by Denis ...Competent Communication at Work: Communication, Technology and Professional Practices
Author(s): Pamela Davis Hopkins, Holly J Payne, Patric Spence
New Fifth Edition Now Available!Communication skills could mean the difference between triumph and failure in countless situations in one’s professional life. Competent Communication at Work helps readers become effective and successful communicators via an array of channels through which they can e...Public Health Communication: Science & Practice
Author(s): Anthony Roberto
Public Health Communication: Science and Practice provides a comprehensive overview of how to effectively plan, implement, and evaluate public health communication interventions. Written in a clear and accessible style, this book: reviews the social marketing...Hotel, Restaurant, and Travel Law: A Preventive Approach
Author(s): Karen L. Morris, Jane Boyd Ohlin
If an ounce of prevention on is worth a pound of cure, Hotel, Restaurant, and Travel Law: A Preventive Approach is a vital resource for any industry professional!Hotel, Restaurant, and Travel Law: A Preventive Approach is a comprehensive, yet approachable, guide to the legal knowledge needed to both...Sports Communication: Dimensions, Theory, Applications, and Culture
Author(s): Alan Jay Zaremba
New Second Edition Now Available! Sports Communication: Dimensions, Theory, Applications, and Culture by Alan Jay Zaremba examines the interdependent relationships between sport and communication that affect culture, economic, politics, team performance, educational systems, and social interactio...Pagination
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