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The rapid advance of social and digital media technology has changed the landscape of communication and business entirely.
One of the top-selling PR strategy and campaign texts for several years, the new seventh edition of Strategic Communications for PR, Social Media and Marketing features a new author that brings fresh perspectives, current trends and practices in communications, marketing and business.
Researchers are like detectives. Both are trying to find something out. Both are asking and answering questions. Both are trying to put together a puzzle to come up with a solution. In both, answering questions leads to more questions. And, in both, seeing patterns is crucial to solving the puzzle.
The field of sport marketing is growing….
As the field thrives and becomes more specialized, it is necessary to call upon a number of experts in various areas to create a comprehensive publication necessary to meet the job-related needs of a growing, challenging, and competitive industry.
Introduction to Sport Management: Theory and Practice bridges the theoretical-practical divide by providing students with practical perspectives on today’s sport management issues, based upon sound theoretical frameworks. Introduction to Sport Management introduces readers to the complex nature of today’s sport industry and offers advice from sport-industry insiders.
Introduction to Sport Management: Theory and Practice:
Author(s): Cynthia H. Sims
Lookism is a broad term used to describe physical appearance discrimination. It is synonymous with beautyism and encompasses colorism, weightism, heightism, ageism, and ableism, each granting power and privilege to those who are considered physically appealing and assumed to be more intelligent, capable, and socially acceptable. These forms of inequitable treatment not only negatively impact one’s self-image but one’s career aspirations, job opportunities, and work environment.
Intercultural Communication: Building Relationships and Skills provides clear explanations of relevant communication theories and practical advice for improving communication skills. This text is designed to introduce students to the most important concepts, theories, and strategies related to intercultural communication. It enables students to establish and maintain satisfying relationships with people from other countries and cultures.
Intercultural Communication presents topics among 10 chapters:
Author(s): Barbara Breaden
Speaking to Persuade views controversy as constructive rather than obstructive. Framing persuasion as a cooperative act based on dialectical interchange between speakers and listeners, this text provides a roadmap for achieving productive civic engagement in democratic societies, however polarized they may be.
This fourth edition again translates theory into practice, first by emphasizing invention and critical thinking to formulate ideas, and second by advancing practice in the rhetorical canons:
Author(s): Andrew Alexander
Philosophizing: Creating a World of Ideas is a special book. It introduces students to philosophy in a balanced way. With regard to the approach to learning, it balances content and method. With respect to content, it balances a problem centered approach with an historical emphasis. With regard to the selected problems, it balances theoretical issues with practical issues. With respect to the assignments, it balances individual reflection with social collaboration.