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The rapid advance of social and digital media technology has changed the landscape of communication and business entirely.
One of the top-selling PR strategy and campaign texts for several years, the new seventh edition of Strategic Communications for PR, Social Media and Marketing features a new author that brings fresh perspectives, current trends and practices in communications, marketing and business.
Researchers are like detectives. Both are trying to find something out. Both are asking and answering questions. Both are trying to put together a puzzle to come up with a solution. In both, answering questions leads to more questions. And, in both, seeing patterns is crucial to solving the puzzle.
The field of sport marketing is growing….
As the field thrives and becomes more specialized, it is necessary to call upon a number of experts in various areas to create a comprehensive publication necessary to meet the job-related needs of a growing, challenging, and competitive industry.
Introduction to Sport Management: Theory and Practice bridges the theoretical-practical divide by providing students with practical perspectives on today’s sport management issues, based upon sound theoretical frameworks. Introduction to Sport Management introduces readers to the complex nature of today’s sport industry and offers advice from sport-industry insiders.
Introduction to Sport Management: Theory and Practice:
Author(s): Cynthia H. Sims
Lookism is a broad term used to describe physical appearance discrimination. It is synonymous with beautyism and encompasses colorism, weightism, heightism, ageism, and ableism, each granting power and privilege to those who are considered physically appealing and assumed to be more intelligent, capable, and socially acceptable. These forms of inequitable treatment not only negatively impact one’s self-image but one’s career aspirations, job opportunities, and work environment.
Author(s): RYAN PACE
Understanding the legal environment in which businesses operate is a critical component of success for all business leaders and decision-makers.
The Legal Environment of Business by Ryan H. Pace introduces fundamental legal topics relating to the U.S. Constitution, ethics, dispute resolution, crimes, torts, property, contracts, business entities, securities, agency, employment discrimination, debtor-creditor relationships, negotiable instruments, administrative process, environment, wills and trusts, insurance, and more.
Author(s): Andrew Alexander
Philosophizing: Creating a World of Ideas is a special book. It introduces students to philosophy in a balanced way. With regard to the approach to learning, it balances content and method. With respect to content, it balances a problem centered approach with an historical emphasis. With regard to the selected problems, it balances theoretical issues with practical issues. With respect to the assignments, it balances individual reflection with social collaboration.
Intercultural Communication: Building Relationships and Skills provides clear explanations of relevant communication theories and practical advice for improving communication skills. This text is designed to introduce students to the most important concepts, theories, and strategies related to intercultural communication. It enables students to establish and maintain satisfying relationships with people from other countries and cultures.
Intercultural Communication presents topics among 10 chapters:
Author(s): José I. Rodríguez
Provide your students with powerful tools to communicate effectively in interpersonal relationships.
With innovative content on empathy, mindfulness, the neuroscience of emotions, implicit bias, and more, the Second Edition of Interpersonal Communication for Contemporary Living is an outstanding companion for communication courses.