Search Results: 120 of 133
Author(s): Elliott Meyrowitz
New Third Now Available!
As humans we have the unique ability to construct and make sense of our lives and social interactions by the use of language. Language permits humans to engage in abstract thought, i.e., to generalize, distinguish, analyze and hypothesize. Without language, we would not have the ability to understand history. That is, we would not be able to access our development and our contributions throughout history.
Author(s): Robert Insley
Business communication instructors and trainers must prepare students and employees to communicate effectively and efficiently in the ever-changing and increasingly global business environment.
Communicating in Business fuses a text with continuously-updated website resources that provide a comprehensive, introductory business communication textbook that serves university, junior college, and community college students from a variety of disciplines, as well as corporate and government personnel.
Author(s): David Ashley
Successful leaders collect and capitalize on data which come in multiple forms. It includes secondary data, interviews, focus groups, questionnaires, observation, and experimental design. They are all critical tools that connect business leaders to their customers while also helping them better understand the business challenges of the market. It is through these tools and the breakthroughs they bring that leaders discover the information they need to be successful.
Author(s): Donna Barnard
Whether you teach a traditional or accelerated developmental writing course Sparks: A Reader to Energize Writing offers a blend of reading strategies, essays, punctuation exercises, basic research documentation, and rhetorical modes—all in one text and written in a tone that speaks directly to students.
Author(s): Linda Kalfayan
Voice and Diction Mechanics is designed to provide you with the necessary tools needed in using your voice to its best advantage. If you are in the process of wanting to incorporate more vocal variety in order to present an effective public speaking presentation for your audience, or the person wanting to reduce individual sound substitutions allowing yourself to be easily understood, or the person in college that’s working on their career voice and speech, this book is for you.
