CSI: A Step-by-Step Guide to Writing Your Literature Review in Communication Studies

Author(s): Rebecca Curnalia, Amber Ferris

New Second Edition Now Available! Communication scholars must be inquisitive, seek answers, synthesize information, and make educated decisions – similar to being a detective. The authors of CSI: A Step-by-Step Guide to Writing Your Research Report utilize the CSI theme to provide the reader w...

Competent Communication at Work: Communication, Technology and Professional Practices

Author(s): Pamela Davis Hopkins, Holly J Payne, Patric Spence

New Fifth Edition Now Available!Communication skills could mean the difference between triumph and failure in countless situations in one’s professional life. Competent Communication at Work helps readers become effective and successful communicators via an array of channels through which they can e...

Strategic Communications for PR, Social Media and Marketing

Author(s): Laurie J Wilson, Joseph Ogden, Chris Wilson

New Eighth Edition Now Available!Millennials, once the darlings of every marketing campaign, are now “old.” They have been replaced by Gen Zs. And we are already observing the unique behaviors and character traits of Gen Alpha, the first group to be born entirely in the 21st century.The metamorphosi...

GenderSpeak: Communicating in a Gendered World

Author(s): Diana K. Ivy

The World of Gender and Communication is Constantly Changing.To meet the needs of this evolving environment, Diana K. Ivy’s GenderSpeak is divided into a three-part structure: Communication and Gender: The Basics; Gender Communication and Relationships; and Gender Communication in Context.Written fo...

Hospitality: An Introduction

Author(s): Robert A Brymer, Lisa N. Cain, Premila Whitney

*Features updated information related to Pandemics and other industry disruptionsHospitality: An Introduction is systemically organized for introductory students. This long-standing, successful book introduces many of the “must know” topics important to hospitality within a traditional business fram...

Open for Business: Fundamentals for Today's Business

Author(s): MARK JACOBS, Sherryl L Berg-Ridenour, Jonathan Opata, David Walker, Corinne Bodeman

Open For Business: Fundamentals for Today’s Business is written by educators with both corporate and academic experience.  This introductory level business textbook provides all of the necessary information in an easy to read and retainable format. Written in an easy to read format, Open For Busi...

Introduction to Mediated Communication: Social Media and Beyond

Author(s): David Keith Westerman, Nicholas David Bowman, Kenneth A Lachlan

Computers allow us to do things today that were barely dreamed of 60 years ago. Today, computers and networks provide us a personal space in which we can share our innermost thoughts and feelings on a large network with others. Introduction to Mediated Communication explains and discusses mediat...

So, What's Your Story? Discovering the Story in You

Author(s): Henry L Roubicek

New Third Edition Now Available! Unlike the metamorphosis that occurs to a butterfly or a frog, telling a story will probably not dramatically alter your character, physical structure, or even circumstances. However, as a storyteller, you can imagine it did. Anchored by the need to write about...

Sports Communication: Dimensions, Theory, Applications, and Culture

Author(s): Alan Jay Zaremba

New Second Edition Now Available! Sports Communication: Dimensions, Theory, Applications, and Culture by Alan Jay Zaremba examines the interdependent relationships between sport and communication that affect culture, economic, politics, team performance, educational systems, and social interactio...

Public Health Communication: Science & Practice

Author(s): Anthony Roberto

Public Health Communication: Science and Practice provides a comprehensive overview of how to effectively plan, implement, and evaluate public health communication interventions. Written in a clear and accessible style, this book: reviews the social marketing...