World Regional Geography: Human Mobilities, Tourism Destinations, Sustainable Environments

Author(s): Alan Lew, Dallen Timothy, Colin Michael Hall

3rd Edition Now Available!World Regional Geography addresses the need to understand the cultural, environmental, historical and political context in which international tourism takes place. The expert author team has included major themes and issues in tourism, and positioned them in a regional cont...

The Marketing Communications Toolbox

Author(s): Ann Bastianelli

The Marketing Communications Playbook provides a practical guide to integrated marketing communications. It includes an overview of fundamentals related to the planning of marketing messaging and media, including consumer behavior and the communications process. Then, the book turns its focus to pro...

Educational Technology: Big Ideas and Practical Applications for the Classroom

Author(s): Ronda Blevins

One phrase that possesses a unique ability to elicit multiple, strong, and varied emotions from all stakeholders in the world of education is Educational Technology.  There are all sorts of theories, arguments both for and against, and mandates dealing with the use of technology in the classroom.  E...

From Imagining to Understanding the African American Experience

Author(s): Phyllis Gray Ray

From Imagining to Understanding the African American Experience aids individuals in developing their “sociological imaginations” and to broaden their understanding of the “Sociology of the Black Experience,” particularly in the U.S. multicultural society. Although one book cannot provide the total e...

Measuring & Explaining Contemporary U.S. Macroeconomic Performance: A Practical, Excel-Based Tool Kit For Guiding Beginning & Intermediate Students Through Normal & Turbulent Times

Author(s): MARC RUBIN

Measuring & Explaining Contemporary U.S. Macroeconomic Performance utilizes empirical short-run models of the macroeconomy, together with the latest relevant data, to assess how the economy is faring on three social goals: raising the level of prosperity, maintaining price stability, and sustaining ...

Stand Out: Business Communication Strategies That Work

Author(s): Cherilyn Boyer, Cheryl Brodersen, Mikel Chertudi, Caitlin Hills, Michael Mandel, Kimberly Marchesseault, Marisa Michaels, Diza Sauers

Business communication students are curious, insightful, engaged, and conscientious. They deserve educational resources that are thorough, useful, efficient, and fun.Stand Out: Business Communication Strategies that Work rises to the occasion, providing modern students with a text specifically tailo...

LOOK UP--Gaining Insight and Direction Through Experiential Learning For Your Personal, Professional and Civic Life

Author(s): Joani LaMachia, Jonathan Andrew

In their exciting, interactive new book–LOOK UP--Gaining Insight and Direction Through Experiential Learning--For Your Personal, Professional and Civic Life, Dr. Joani LaMachia and Jon Andrew identify and examine the choices that students face when navigating through their institutions of higher lea...

Global HR: Strategic Thinking and Talent Management in an International Workforce

Author(s): Amy Jauman

A continuous examination of policies and practices for multinational companies in every industry is no longer a business goal for organizations today – it is a requirement for success. With contributions from a variety of HR professionals, this book provides multiple perspectives related to changes ...

Educational Assessment: Using Student Learning Objectives to Promote Student Growth

Author(s): Alan Neville, Janeen Outka

How do educators know when students have mastered important content? Effective educators know they must find the perfect balance of selecting priority standards and carefully identifying high-quality assessments that accurately gauge student progress, while also meeting the needs of diverse learners...

Introduction to Business Law and Ethics

Author(s): Kauther S Badr, Robert A Smith Jr.

A high-quality text for a reasonable price is what you get with the First Edition of Introduction to Business Law and Ethics by Badr and Smith. Students will gain an in-depth understanding of the legal environment of business and ethics, and they will find the practice examples and current applicati...