Search Results: 10 of 308
Author(s): C Keith Harrison
On August 11, 1973, rap music and HipHop culture in the modern era began at a house party in the Bronx, NY. DJ Cool Herc and his sister threw this urban jam at 1520 Sedwick Avenue. The rest is history--business history. From film, sport, higher education, and commerce-- adding Hip Hop to the mix often increases sales, engages fans and moves the needle in endless contexts.
Author(s): Christina Mancini
Nestled in the “ivory tower,” college campuses tend to be safe environments for students, but crime and violence do occur. To be sure, crime trends vary based on the location of the campus (suburban, rural, urban, “college town”) and their “type” (four-year universities, small liberal arts colleges, community colleges). Even so, there are certain classifications of crime that seem to plague colleges and universities in the U.S. This chapter reviews the nature and extent of campus crime, efforts designed to prevent violence on campus, research-driven tips for preventing victimization duri
Author(s): Daryl Worley
A comprehensive guide for theatre appreciation. Starting with ancient man and the Greeks and Romans the history of the theatre is explored throughout the text culminating with a look at the truly American theatre form, the Broadway musical. Twelve full plays are included in this text as well as a variety of activities for the students including discussion questions, chapter fill in the blank questions and character analysis forms. The written play review is encouraged and forms are provided for each of the plays within the text as well as forms for a play that the student sees in person.
Author(s): Anthony Delmond
Agriculture is the earliest and most essential enterprise for humankind. Sales professionals furnish the glue that holds the agricultural system together.
Introduction to Agricultural Sales provides students with a strong foundational knowledge of sales relationships, agricultural marketing, and the tools of effective communication. Spanning primitive barter systems, door-to-door sales, and social media marketing, this book contains valuable and pertinent lessons for everyone, regardless of age or career aspirations.
Author(s): Ann Bainbridge Frymier
New Fifth Edition Now Available!
Students want to learn how to persuade parents, teachers, and classmates.
Teachers often view a skills approach as too limiting and focus on theories of persuasion.
Author(s): Marsha Fralick
3rd Edition Now Available!
Career Success helps students increase self-understanding by exploring their personality types, multiple intelligences, interests, and values along with matching careers. It provides information on current career trends, the career decision making process, educational planning, and researching career information and outlook.
An essential guide that explores the building blocks for creating a productive and creative learning environment. Incorporating the arts into everyday classroom lessons increases the ability of a student to not only connect but master the content of the lesson. Student expression through the arts is as vibrant as the panes of glass in a stained-glass window. A teacher who embraces the arts in the everyday classroom encourages the students to reach their full potential and to develop their distinct purpose in life.