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Communication skills could mean the difference between triumph and failure in countless situations in one’s professional life.
The rapid advance of social and digital media technology has changed the landscape of communication and business entirely.
One of the top-selling PR strategy and campaign texts for several years, the new seventh edition of Strategic Communications for PR, Social Media and Marketing features a new author that brings fresh perspectives, current trends and practices in communications, marketing and business.
Communication-related issues lead to thousands of deaths annually.
The NEW Second Edition Medical Communication: Defining the Discipline creates a more health-conscious society by presenting unique and groundbreaking perspectives on communication in the practice of everyday healthcare – increasing patient safety and literacy.
Every successful business utilizes good public relations with the media to maintain a positive public opinion.
Designed as a core textbook for introductory public relations courses, Public Relations Principles: Strategies for Professional Success provides students with a solid foundation in public relations in a variety of contexts.
Communication is everywhere in our daily lives. Whether we are interacting with a friend or with a supervisor, in today’s society, the ability to communicate effectively is imperative.
Communicating in Your Personal, Professional & Public Lives covers a wide range of relevant topics that provide a solid foundation of communication studies and highlight the importance of communication in every aspect of our lives.
Introduction to Sport Management: Theory and Practice bridges the theoretical-practical divide by providing students with practical perspectives on today’s sport management issues, based upon sound theoretical frameworks. Introduction to Sport Management introduces readers to the complex nature of today’s sport industry and offers advice from sport-industry insiders.
Introduction to Sport Management: Theory and Practice:
Author(s): RYAN PACE
Understanding the legal environment in which businesses operate is a critical component of success for all business leaders and decision-makers.
The Legal Environment of Business by Ryan H. Pace introduces fundamental legal topics relating to the U.S. Constitution, ethics, dispute resolution, crimes, torts, property, contracts, business entities, securities, agency, employment discrimination, debtor-creditor relationships, negotiable instruments, administrative process, environment, wills and trusts, insurance, and more.
Author(s): Brenda Sims
New Third Edition Now Available!
Writing and communication are invaluable skills in any field….
Technical Communication is an integrated enhanced online learning text and website package that helps the reader to write effectively as a professional. By utilizing instructor and student friendly pedagogical features Technical Communication brings the material to life!
Let’s Get Personal! offers practical advice to initiate, maintain, and enhance the interpersonal relationships in both your private and professional life. The textbook writers model appropriate self-disclosure to teach readers how to create intimate communication that can lead to satisfying, meaningful interpersonal relationships. Readers will appreciate the first person approach, personal narratives, helpful tips, and enlightening dissection of relational communication situations.