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Communication skills could mean the difference between triumph and failure in countless situations in one’s professional life.
The rapid advance of social and digital media technology has changed the landscape of communication and business entirely.
One of the top-selling PR strategy and campaign texts for several years, the new seventh edition of Strategic Communications for PR, Social Media and Marketing features a new author that brings fresh perspectives, current trends and practices in communications, marketing and business.
Introduction to Sport Management: Theory and Practice bridges the theoretical-practical divide by providing students with practical perspectives on today’s sport management issues, based upon sound theoretical frameworks. Introduction to Sport Management introduces readers to the complex nature of today’s sport industry and offers advice from sport-industry insiders.
Introduction to Sport Management: Theory and Practice:
Author(s): Cynthia H. Sims
Lookism is a broad term used to describe physical appearance discrimination. It is synonymous with beautyism and encompasses colorism, weightism, heightism, ageism, and ableism, each granting power and privilege to those who are considered physically appealing and assumed to be more intelligent, capable, and socially acceptable. These forms of inequitable treatment not only negatively impact one’s self-image but one’s career aspirations, job opportunities, and work environment.
Author(s): Andrew Alexander
Philosophizing: Creating a World of Ideas is a special book. It introduces students to philosophy in a balanced way. With regard to the approach to learning, it balances content and method. With respect to content, it balances a problem centered approach with an historical emphasis. With regard to the selected problems, it balances theoretical issues with practical issues. With respect to the assignments, it balances individual reflection with social collaboration.
Author(s): José I. Rodríguez
Provide your students with powerful tools to communicate effectively in interpersonal relationships.
With innovative content on empathy, mindfulness, the neuroscience of emotions, implicit bias, and more, the Second Edition of Interpersonal Communication for Contemporary Living is an outstanding companion for communication courses.
Author(s): Barbara Breaden
Speaking to Persuade views controversy as constructive rather than obstructive. Framing persuasion as a cooperative act based on dialectical interchange between speakers and listeners, this text provides a roadmap for achieving productive civic engagement in democratic societies, however polarized they may be.
This fourth edition again translates theory into practice, first by emphasizing invention and critical thinking to formulate ideas, and second by advancing practice in the rhetorical canons:
Author(s): RYAN PACE
Understanding the legal environment in which businesses operate is a critical component of success for all business leaders and decision-makers.
The Legal Environment of Business by Ryan H. Pace introduces fundamental legal topics relating to the U.S. Constitution, ethics, dispute resolution, crimes, torts, property, contracts, business entities, securities, agency, employment discrimination, debtor-creditor relationships, negotiable instruments, administrative process, environment, wills and trusts, insurance, and more.