Search Results: 10 of 208
New Publication Available Now!
Not everyone in Hospitality is in sales, but everyone in Hospitality sells.
Author(s): John Knox
A Lexicon of Sociological Terms and Theorists provides a better, more comprehensible lexicon of terms and important people in the ﬁeld of Sociology for students. People cannot learn if they are not provided with understandable explanations or descriptions, which is the main goal of this book. Thus, it utilizes uncomplicated, straightforward terms in the definitions. In addition, it includes a chapter on the sociology of religion has been integrated.
Author(s): Jude Thaddeus Socrates
Linear Algebra is a powerful tool that allows scientists to model physical phenomena and efficiently solve the systems of equations that arise from them. It is essential to almost every field of mathematics, such as geometry, topology, number theory, and abstract algebra. As such, it is not only computationally useful, with applications in data science, quantum mechanics, statistics, computer science, and all branches of engineering, but it also a great opportunity for the student to explore the beauty and elegance of mathematics.
A current, thorough, conversational, and scientifically sound resource on meteorology.
A World of Weather: Fundamentals of Meteorology presents basic principles that enable students to gain a “thorough possession” of the underlying scientific principles of meteorology and to be able to think critically about them. This text shows how fundamental concepts fit together to form a conceptual pyramid that explains how the atmosphere really works. It shows students how to apply the concepts learned by offering examples based on real weather data.
About Music: Critical Listening Skills explains the fascinating aspects of the fundamentals of sound, how musical instruments work, the mechanics of hearing, and how we neurologically process the musical sounds we make. Add to that the way music and sound is recorded, manipulated, and stored, and a whole new way to observe our craft has been revealed in this text. Often these fundamental aspects of music are overlooked or ignored in a curriculum of study of music and music teaching. It is a fascinating trip through the science of acoustics.
Author(s): R. MICHAEL LATTA
Advertising Fundamentals: How to Create and Deploy Effective Ads discusses advertising as one of the most important elements of building a sustainable business model, as it provides the mechanism for attracting and retaining customers. The text ensures students achieve a concrete understanding of the “marketing mix” by dissecting the four elements of product, price, promotion, and place or distribution. Advertising profoundly influences society and the decisions people make, so the importance of ethics and social responsibility in advertising is also emphasized.
Author(s): Adam B Lawrence
In recent years, there has been increasing concern that Americans are becoming more and more apathetic about government. The number of people who turn out to vote has declined. People are volunteering less, and being less active citizens of their communities and their government. Yet, the role of government in peoples’ lives has increased significantly.