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Communication skills could mean the difference between triumph and failure in countless situations in one’s professional life.
The rapid advance of social and digital media technology has changed the landscape of communication and business entirely.
One of the top-selling PR strategy and campaign texts for several years, the new seventh edition of Strategic Communications for PR, Social Media and Marketing features a new author that brings fresh perspectives, current trends and practices in communications, marketing and business.
Researchers are like detectives. Both are trying to find something out. Both are asking and answering questions. Both are trying to put together a puzzle to come up with a solution. In both, answering questions leads to more questions. And, in both, seeing patterns is crucial to solving the puzzle.
Introduction to Sport Management: Theory and Practice bridges the theoretical-practical divide by providing students with practical perspectives on today’s sport management issues, based upon sound theoretical frameworks. Introduction to Sport Management introduces readers to the complex nature of today’s sport industry and offers advice from sport-industry insiders.
Introduction to Sport Management: Theory and Practice:
This book is an introduction to the music industry, and can be considered for two reasons.
Author(s): Andrew Alexander
Philosophizing: Creating a World of Ideas is a special book. It introduces students to philosophy in a balanced way. With regard to the approach to learning, it balances content and method. With respect to content, it balances a problem centered approach with an historical emphasis. With regard to the selected problems, it balances theoretical issues with practical issues. With respect to the assignments, it balances individual reflection with social collaboration.
Author(s): RYAN PACE
Understanding the legal environment in which businesses operate is a critical component of success for all business leaders and decision-makers.
The Legal Environment of Business by Ryan H. Pace introduces fundamental legal topics relating to the U.S. Constitution, ethics, dispute resolution, crimes, torts, property, contracts, business entities, securities, agency, employment discrimination, debtor-creditor relationships, negotiable instruments, administrative process, environment, wills and trusts, insurance, and more.