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In some way, we are all trying to sell ourselves for the better.
Marketing from Scratch: The Inside Skinny explains that everyone is a marketer and provides insight on how marketing is truly everywhere and shares how marketing is everything. It states how nothing happens until someone sells something.
Author(s): Andrew L. Shim
Exploring the Field of Kinesiology has the resources that students need to obtain and survive a promising career in the field of kinesiology. This textbook assists students in determining their goals, and in selecting the right specialization or field of study. Beginning with the identification of kinesiology, this text invites students to look at the different career opportunities that are within this field and aids in preparation for their early career.
Author(s): Christina Mancini
Nestled in the “ivory tower,” college campuses tend to be safe environments for students, but crime and violence do occur. To be sure, crime trends vary based on the location of the campus (suburban, rural, urban, “college town”) and their “type” (four-year universities, small liberal arts colleges, community colleges). Even so, there are certain classifications of crime that seem to plague colleges and universities in the U.S. This chapter reviews the nature and extent of campus crime, efforts designed to prevent violence on campus, research-driven tips for preventing victimization duri
Author(s): Sean Brierley
New Publication Now Available!
Communication is an integral part of our everyday life. Every day, everybody creates and receives communication, and content, and receives communication, or content. Being able to do both things well is advantageous to you, professionally and personally, those you interact with, and those you work for.
Author(s): Steven Witt
Our educational world is in a constant battle. Teachers race through the day in an attempt to race to the top. They struggle for quality time with their students and are constantly being second guessed by politicians and parents. School days are organized around assessments and punctuated by frequent interruptions.
Opportunities: Transforming Educational Research and Teaching Practices is a learning journey for all teachers and educational leaders who want to transform their practice.
Author(s): Kathryn Lancioni
The Practice of Public Relations provides an overview of the nuances and intricacies of the public relations industry from the perspective of a corporate public relations practitioner and explores the relationship between an organization’s public relations department and its other communication-based functions such as investor relations, community relations, and employee relations.
The book is divided into the following sections: