Zagging: Building Advocacy Through Digital and Social Media

Author(s): Guy Danhoff, Lauren Krebs

Zagging: Building Advocacy Through Digital and Social Media serves as a resource manual guidebook for students, professionals, and organizational advocacy leaders looking to develop their ability to effectively manage various digital and social media communication tools during and beyond the COVID-1...

New Venture Launchpad

Author(s): Kevin Cox, Roland Kidwell

New Venture Launchpad provides the next generation of entrepreneurs a complete and contemporary guide to launching a new business venture. Built on a foundation of widely validated and empirically derived techniques and strategies, the workbook and associated program provide entrepreneurs with a pro...

Complete Public Relations: Contemporary Practice

Author(s): Anthony Fulginiti, Joseph Basso, Suzanne D FitzGerald

Provide "CPR" to your organization, clients and employees with this comprehensive text on public relations writing, theory, research and most importantly, practice.Complete Public Relations: Contemporary Practice provides groundbreaking instruction, helping readers: learn effective planning strategi...

Real-World Statistics: In-Person Version

Author(s): Carol Saltsgaver

Real-World Statistics was written for all college majors who have completed at least an intermediate algebra as well as a geometry course. The text contains many examples and exercises from a wide variety of statistical applications, making it appropriate for many different disciplines.Real-World St...

Information and Enterprise Systems in Today's Businesses

Author(s): Thomas Case, Michael Cuellar

Information and Enterprise Systems in Today’s Businesses establishes a strong focus on enterprise systems, their roles in supporting and integrating business processes, as well as the challenges and opportunities that come alongside. In addition, this publication discusses disruptive technologies an...

Elementary School Teaching: Plan, Teach, Inspire

Author(s): Elaine Pierce Chakonas

Elementary School Teaching: Plan, Teach, Inspire prepares future elementary school teachers to plan instruction and teach diverse learners in today's classrooms.  Special focus is given to teaching students with a variety of needs and abilities, including English language learners, students with dis...

Readings in Faith and Race in America: The African American Religious Experience

Author(s): Jon R Stone, Carlos R Piar

This four volume series presents to students of American religion a collection of primary source materials that serves to illustrate the ethno-racial dimensions of religion in America beyond its usual European expressions. The ethno-racial religious communities featured in this anthology broadly inc...

Think Better, Write Better

Author(s): Robin Jenkins

Thinking rationally and writing clearly are two sides of the same coin, Both have tremendous value as career and life skills, in that those who do them well are more likely to be successful. Unfortunately, surveys of employers show that most people, even college graduates, are not particularly profi...

Rooted in TESOL: Language, Culture, and Theories

Author(s): Lena Shaqareq, Tia Kimball

Rooted in TESOL: Language, Culture, and Theories is a roadmap for general K-12 educators who have “nonmainstream” students. Teachers will learn the very least they need to know to teach students from other cultures and will learn to understand what they can expect from non-native English learners. B...

Hospitality Financial Management and Contextualized Decision Making

Author(s): Nan Hua, Barry Bloom, Agnes DeFranco, Toni Repetti, Twila Mae Logan, Dipendra Mann, Peng Liu, Prashant Das, Arun Upneja

This textbook encompasses four parts, introducing finance theories and contextualized decision making with a clear articulation as to how, individually and collectively, they are shaping the future of hospitality financial management. Part I sets the foundation of hospitality financial management by...