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Insight into Innovation: Applying Communication Theory in Our Web 2.0 Lives

Author(s): Rebecca Curnalia

Lives are increasingly lived through mediated channels like smartphones and computers… Communication theory is more interesting for students if it fits with what they do every day: using and interacting via mediated channels like social networks, websites, texts, and e-mail. Insight into Innov...

Fundamentals of Teaching English to Speakers of Other Languages in K-12 Mainstream Classrooms

Author(s): Eileen Ariza, Noorchaya Yahya, Carmen Morales-Jones, Hanizah Zainuddin

Fundamentals of Teaching English to Speakers of Other Languages in K-12 Mainstream Classrooms helps teachers effectively educate ELL students in their classrooms. This book provides English learners with the methodology to improve English and academic content proficiency as well as provide a vehicle...

Contemporary Case Studies in Health Communication: Theoretical and Applied Approaches

Author(s): Maria Brann

Contemporary Case Studies in Health Communication: Theoretical & Applied Approaches utilizes 28 cases on diverse topics in health communication to develop the reader’s critical thinking skills – thus helping them become more informed health care advocates. By focusing on a variety of topics and util...

Casing Public Relations

Author(s): Jason Wrench, Joan Schuman, Donna Flayhan

Provide your students with a reasoning process that leads to good decision making in the fast paced world of public relations…. Students engaged in case analysis learn to think, analyze, react and evaluate so that they develop transferable critical, analytical, problem focused skills that can be ...

Casing Persuasive Communication

Author(s): Corey Liberman

Human beings are both agents and targets of persuasion. They both employ, and are inundated with, verbal, visual, and auditory persuasion attempts all of the time. Corey J. Liberman’s comprehensive collection Casing Persuasive Communication exposes the reader to persuasive communication through diff...

The Less-Is-More Handbook: A Guide to College Writing

Author(s): Larry G Edgerton

The Less-Is-More Handbook: A Guide to College Writing guides the reader through the basics of college writing. This handbook clearly and efficiently discusses a wide variety of topics, including thesis statements, essays, research papers, and editing. For this handbook of the basics, less is more. ...

Casing Interpersonal Communication: Case Studies in Personal and Social Relationships

Author(s): Dawn O Braithwaite, Kelly Rossetto, Jeffrey T. Child, Julia T Wood

Casing Interpersonal Communication puts the proven concept of active learning to work for interpersonal communication students by immersing students in real life situations. Easily adaptable to any existing interpersonal communication textbook, Casing Interpersonal Communication: is availab...

Social Entrepreneurship

Author(s): Kevin Rawls

Our society is looking for ways to bring together conscience and consumption. The rise of social entrepreneurship and social enterprises represents the growth of a business model that leverages market forces for sustained, positive, social impact. Social Entrepreneurship helps readers to understa...

Strategic Management for Hospitality & Travel: Today and Tomorrow

Author(s): Frederick DeMicco, Marvin J Cetron, Owen Davies

The world of hospitality and travel is rapidly changing. Sudden changes in the external environment can have an enormous impact literally overnight.Strategic Management for Hospitality & Travel: Today and Tomorrow focuses on strategy for companies during a time of prosperity and uncertainty. Written...

The Air We Breathe: Sociology of Religion

Author(s): George Sanders, Josh Packard

Religion plays a vital role in geopolitics and in the course of student’s lives – even if they are not religious.  Yet, students often lack a framework for understanding how current arrangements and situations came to be or for understanding why religion operates as such an important force. F...