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Author(s): Brian Turner , Kimberly Miloch
The field of sport marketing is growing….
As the field thrives and becomes more specialized, it is necessary to call upon a number of experts in various areas to create a comprehensive publication necessary to meet the job-related needs of a growing, challenging, and competitive industry.
Author(s): Amanda Chau
Exploring the World of Plants: General Botany Laboratory Manual by Amanda Chau:
Author(s): Jason S Wrench
Casing Organizational Communication Demonstrates Communication Theory via Real-World Examples
One of the biggest challenges organizational communication instructors face is that most students have minimal or no corporate experience. As such, showing students how to apply the theoretical content of organizational communication, or how to employ the skills discussed in organizational communication, is quite difficult because they do not immediately see the utility.
Author(s): Dianne Welsh, Shawn Carraher
You’ve Asked, and The Authors Listened…
Based on requests from instructors, Dianne H.B. Welsh and Shawn M. Carraher have compiled global cases that can be used alone or in conjunction with Global Entrepreneurship, 4th edition through Kendall Hunt Publishing.
Author(s): Aaron Thompson, Joseph B Cuseo
As teachers face increasing diversity within their classrooms in learning styles, race, linguistics, and culture, the academic rigor needed to successfully enter college or a career will require them to evolve in order for all students to succeed.
Author(s): John Paul, Mark Vermillion
Ignite Classroom Discussion “Right Off The Bat”
Sport Sociology: 10 Questions fuses sociological theories and concepts (mirrored with experiences from athletes and scholars of sport) to give students an applicable skill in applying the sociological imagination to classic and contemporary events of sport. The publication provides empirical and uniquely sociological insights into the relationships between sports and societal forces of gender, ethnicity, religion, the economy and other institutions.
Author(s): Timothy Mottet, Sally Vogl-Bauer, Marian Houser
The meeting of two personalities is like the contact of two chemical substances; if there is any reaction, both are transformed. – Carl Jung
Your Interpersonal Communication: Nature/Nurture Intersections helps students better understand this “chemistry” by showing how an individual’s personality influences social style and interaction.
Author(s): Frederick DeMicco, Marvin J Cetron, Owen Davies
The world of hospitality and travel is rapidly changing. Sudden changes in the external environment can have an enormous impact literally overnight.
Strategic Management for Hospitality & Travel: Today and Tomorrow focuses on strategy for companies during a time of prosperity and uncertainty. Written in an entrepreneurial and an environmental-scanning approach, this title helps students learn to read and interpret the trends in society that bring opportunity and threats to hospitality firms.
Author(s): NW3C
Cybersecurity is a high priority in today’s world.
Cyber-Warfare: State and Local Governments Caught in the Crosshairs addresses highly important and current topics in a plain English, nontechnical manner. This text bridges the gap between what the state and local government executive needs to know in order to have an intelligent conversation with the IT manager. It also gives executives a well-grounded understanding of the IT manager’s needs, challenges, and concerns.
Cyber Warfare:
Author(s): Larry G Edgerton
The Less-Is-More Handbook: A Guide to College Writing guides the reader through the basics of college writing. This handbook clearly and efficiently discusses a wide variety of topics, including thesis statements, essays, research papers, and editing. For this handbook of the basics, less is more.
Focusing on accuracy and efficacy, The Less-Is-More Handbook provides readers with the “insider rules” needed to become a better college writer.
