Principles of Macroeconomics: Understanding Our Material World

Author(s): Fred G Newbury, Dave Shorow, Gus Herring

Principles of Macroeconomics: Understanding Our Material World provides a fully integrated multi-modal format (printed text, if desired, as well as eBook, video, audio, animations, interactive exercises and more) to help guide your students through the challenging world of macroeconomics.Principles ...

A Citizen's Guide to Economics

Author(s): Cohick Mikel, James Richards, GIAN ARYANI

A Citizen’s Guide to Economics helps readers understand the economics that affects them as they go about their daily lives – training and learning, working and earning, providing for their family, planning for the future, starting up and running a business, and being good citizens.Written in an easy...

Business and Technical Communication: A Guide to Writing Professionally

Author(s): Maribeth Schlobohm, Christopher Ryan

Business and Technical Communication: A Guide to Writing Professionally provides a communication foundation for professionals in business and technical industries. This text aims to guide those whose roles do not exclusively require writing and editing but whose day-to-day responsibilities demand th...

The Architecture of Educational Frameworks

Author(s): PAMELA JEAN BALLARD SAWYER, ROSEMARY KARR, ELAINE ANN ZWEIG

The more proficient students are in critical thinking in college, the better they may be at decision-making and throughout life.The Architecture of Educational Frameworks offers guidance that encourages instructors from all disciplines to be comfortable teaching study skills for education, English, ...

Our World, Our Music

Author(s): Robert Elliott

Our World, Our Music relates historical and discipline-specific concepts to students’ existing knowledge gained through cultural participation. It addresses past and present, Western and non-Western societies and cultures, examining music in particular, the arts in general, and the societies that su...

Lifetime Physical Fitness: Assessments, Concepts, Prescriptions

Author(s): N Carolina Central Physical Education

This reader-friendly course balances theoretical concepts and labs.  It is a practical approach that helps the student build a solid foundation for:assessing fitness performanceproviding effective instruction in fitnessand providing practical training in each area of physical fitnesscardiorespirator...

Practices and Techniques in Horticulture

Author(s): ALICIA ANN THOMAS, VIKRAM BRADLEY BALIGA, Ellen Peffley Harp, Cynthia Mckenney, Russell Plowman

The NEW 8th edition of Practices and Techniques in Horticulture has added some new exciting laboratory exercises as well as enhanced some of the previous activities. As students become more focused on the environment and sustainable plant production practices, we have evolved the book’s focus to inc...

Contemporary Environmental Issues

Author(s): Michael Slattery

Scientists say we are in a new stage of the Earth’s history, the Anthropocene, when we humans have become the globe’s principal agent of change.To begin a shift toward a “sustainable society,” significant action is required now on a range of issues. Fortunately, people are capable of changing their ...

Social Media Marketing

Author(s): Wendy B Gratereaux

Social Media Marketing blends trailblazing marketing tactics with established business marketing science for the modernization of proven marketing principles. Learn how branding, targeting, measurement, advertising, content, engaging, and even workflows are adapted to unleash the power of social med...

Harnessing Your Innate Abilities: Experiencing Assessment Center Exercises

Author(s): Linsey Willis, David Herst

In Developing Your Innate Abilities: Experiencing Assessment Center Exercises, students learn a great deal about: themselves, by first completing a self-evaluation questionnaire. the importance of developing one’s innate abilities. a brief history of the assessment center process. severa...