Integrated Marketing Communication: A Consumer-Centric Approach for the Digital Era

Author(s): Thomas R. Flynn, James R. Smith, Michael Walsh

New Second Edition Now Available!This decade, 2020-2029, is primed to become the most extraordinary period in marketing communication history.  The environment is filled with cultural, economic, political and social turbulence. Our personal and professional lives are riddled with change and uncertai...

Severe and Hazardous Weather: An Introduction to High Impact Meteorology

Author(s): Robert Rauber, John Walsh, Donna Charlevoix

Extreme weather and climate events have impacted every region of the United States and many regions throughout the world during the five years since the publication of the previous edition of Severe and Hazardous Weather. The recent fires in California and Oregon were heartbreaking to watch. The num...

Exploring the World of Plants: General Botany Laboratory Manual

Author(s): Amanda Chau

Exploring the World of Plants: General Botany Laboratory Manual by Amanda Chau:Is an excellent companion to Introductory Plant Science. Lab exercises are arranged to complement the lecture materials and provide hands-on experience to enhance student understanding of plant biology.Each lab exercise h...

Contemporary Communication Theory

Author(s): Andrew S Rancer, Theodore A Avtgis, Kevin Wright

New Third Edition Coming Soon!The third edition of Contemporary Communication Theory continues the tradition of being primarily social science based yet includes research and theories from other theoretical paradigms. Chapters have been condensed and streamlined to improve readability and accessibil...

Make It Count! Getting the Most from a Hospitality Internship

Author(s): Michael Collins

Employers agree—to be successful, graduates of Hospitality Management programs need to have meaningful, hands-on industry work experiences to complement their classroom education. Consequently, nearly all Hospitality Management degree programs require students to complete an internship or practicum ...

The Tourism System

Author(s): Alastair M Morrison, Xinran You Lehto, Jonathon Day

Tourism System: a set of interrelated parts working together toward shared outcomes and goals. The Tourism System, under the guidance of a new authoring team, have made this new 8th edition more global in scope through examples, cases, and approximately 120 Quick Trips.   The Tourism System: ...

Organizational Communication: Strategies for Success

Author(s): Stephen Spates, Theodore Avtgis, Shawn Wahl, Andrew S Rancer

The focus of Organizational Communication: Strategies for Success is theory and relevant skills orientation, serving those who study relevant organizational theory as well as those developing the necessary skillsets required for conducting communication training, assessment, and organizational devel...

Communications Internship Handbook: What All COMMS Students Need to Know

Author(s): Rochelle Daniel, Karima Haynes

Many college students majoring in communications and related fields are required to complete an internship before they graduate. Students often have a lot of questions including how and where to find a communications internship. This engaging and easy-read e-handbook will answer these questions and ...

Not for ESOL Teachers

Author(s): Eileen Ariza

Not for ESOL Teachers: What every classroom teacher needs to know about the linguistically, culturally, and ethnically diverse student provides the basics and background information needed to teach English learners in the classroom. This publication continues to be a labor of love for the student wh...

Cornerstones for Community College Success

Author(s): Robert Sherfield, Patricia Moody

Set to be released in a new fourth edition through Kendall HuntPublishing, Robert Sherfield and Patricia Moody’s Cornerstonesfor Community and Technical College Success addresses the needs andchallenges students in two-year programs will encounter during theirstudies.Suitable for first year success,...