Persuasion: Integrating Theory, Research, and Practice

Author(s): Ann Bainbridge Frymier

Students want to learn how to persuade parents, teachers, and classmates. Teachers often view a skills approach as too limiting and focus on theories of persuasion. Persuasion: Integrating Theory, Research, and Practice features an unprecedented fusion of the persuasion skills that students seek...

Organizational Communication: Foundations for Collaboration

Author(s): Alan Jay Zaremba

New Edition Now Available! Organizational Communication: Foundations for Collaboration presents the theories of organizational communication and the practical applications of them. It examines how culture, networks, ethics, new technology, information management, individual communication skill se...

Group Dynamics: Connecting Through Communication

Author(s): Nicole Blau

As group dynamics are constantly changing, the need for up-to-date research and real-life examples are crucial learning tools.  Group Dynamics: Connecting Through Communication features practical application of important group communication concepts in way that will grab the reader’s attention.  ...

small to LARGE: Growing Social Impact Organizations Against All Odds

Author(s): Zoot Velasco

Small to LARGE: Growing Social Impact Organizations Against All Odds is the culmination of a lifetime of experience, coupled with a year of research. Author Zoot Velasco, shares knowledge from his time working for the “industry,” community organizations, and colleges. The year of research shared was...

Integrated Marketing Communication: A Consumer-Centric Approach for the Digital Era

Author(s): THOMAS R. FLYNN, James R. Smith, Michael Walsh

The entire Integrated Marketing Communication ecosystem is alive 24/7 every day. Data skills and knowing metrics are more important than ever. Integrated Marketing Communication: A Consumer-Centric Approach for the Digital Era is a data-driven, consumer centric approach that’s in sync with today’...

Communicating Ethically in Our Everyday Lives

Author(s): Sally Vogl-Bauer

When it comes to interpersonal communication ethics, ignorance is not bliss. We learn our ethics, and we can choose to develop, enhance, or modify our behaviors to reflect that type of person we are capable of being in our interactions with others. Communicating Ethically in Our Everyday Lives...

Argumentation: Critical Thinking in Action

Author(s): David Lapakko

Argumentation: Critical Thinking in Action explores a wide variety of issues and concepts connected to making arguments, responding to the arguments of others, and using good critical thinking skills to analyze persuasive communication. Based on feedback from users and instructors, the new fifth ...

Media Relations: Tactical Preparation for Life

Author(s): Kelly A. McBride

Many of the text and trade books look at media relations from a journalist’s viewpoint, which is vastly different than what the practitioner should be aware of. Sure, there are deadlines and writing…lots of it, but the methodology in which we approach the communication exchange needs to be different...

Lying and Deception in Human Interaction

Author(s): Mark Knapp, William Earnest, Darrin Griffin, Matthew McGlone

The emergence of social media, the digital revolution, and the today’s political climate have all brought renewed attention to deception as a human communication phenomenon. Lying and Deception in Human Interaction presents deception from a variety of perspectives.  The text primarily focuses on ...

Cost Control in the Hospitality Industry

Author(s): Agnes DeFranco, John Walker, Christopher John M. Walker

There is a difference between cost control and successful cost control. Cost Control in the Hospitality Industry takes a deep dive into the subject to illustrate that a mere balance of input and output isn’t enough – just as important is the use of products and services for their intended purpose...