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Foundations of Marketing Practice: An Applied Approach
Author(s): KENNETH THOMPSON, David Strutton
You engage perpetually in marketing. Regardless of what you do or eventually do for a living or with your life, you are a marketer.Do you want more power, influence, and success; all the result of your own ethically and socially responsible behaviors, of course?Your ability or lack of ability to mar...
Communication for Today's Student
Author(s): Karen Turner Ward
Communication for Today’s Student is a fresh approach to the communication issues that have become increasingly critical to professional and personal success in contemporary society. This innovative and interactive text incorporates theory and practice to successfully prepare students to become effe...
African-American Art Supplement
Author(s): Clarence Talley, Tracey Moore, Ann Johnson
In this Supplement to accompany African-American Art, each chapter contains an overview, objectives, chapter outline, vocabulary terms, list of artists, slides, study questions, matching questions, true/false questions, projects, discussion questions, and artist spotlights, all of which are intended...
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Business and Technical Communication: A Guide to Writing Professionally
Author(s): Maribeth Schlobohm, Christopher Ryan
Business and Technical Communication: A Guide to Writing Professionally provides a communication foundation for professionals in business and technical industries. This text aims to guide those whose roles do not exclusively require writing and editing but whose day-to-day responsibilities demand th...
From Imagining to Understanding the African American Experience
Author(s): Phyllis Gray Ray
From Imagining to Understanding the African American Experience aids individuals in developing their “sociological imaginations” and to broaden their understanding of the “Sociology of the Black Experience,” particularly in the U.S. multicultural society. Although one book cannot provide the total e...
Educational Assessment: Using Student Learning Objectives to Promote Student Growth
By: Alan Neville, Janeen Outka
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Educational Assessment: Using Student Learning Objectives to Promote Student Growth
Author(s): Alan Neville, Janeen Outka
How do educators know when students have mastered important content? Effective educators know they must find the perfect balance of selecting priority standards and carefully identifying high-quality assessments that accurately gauge student progress, while also meeting the needs of diverse learners...
The Marketing Communications Toolbox
Author(s): Ann Bastianelli
The Marketing Communications Playbook provides a practical guide to integrated marketing communications. It includes an overview of fundamentals related to the planning of marketing messaging and media, including consumer behavior and the communications process. Then, the book turns its focus to pro...
Measuring & Explaining Contemporary U.S. Macroeconomic Performance: A Practical, Excel-Based Tool Kit For Guiding Beginning & Intermediate Students Through Normal & Turbulent Times
By: MARC RUBIN
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Measuring & Explaining Contemporary U.S. Macroeconomic Performance: A Practical, Excel-Based Tool Kit For Guiding Beginning & Intermediate Students Through Normal & Turbulent Times
Author(s): MARC RUBIN
Measuring & Explaining Contemporary U.S. Macroeconomic Performance utilizes empirical short-run models of the macroeconomy, together with the latest relevant data, to assess how the economy is faring on three social goals: raising the level of prosperity, maintaining price stability, and sustaining ...
Educational Technology: Big Ideas and Practical Applications for the Classroom
Author(s): Ronda Blevins
One phrase that possesses a unique ability to elicit multiple, strong, and varied emotions from all stakeholders in the world of education is Educational Technology. There are all sorts of theories, arguments both for and against, and mandates dealing with the use of technology in the classroom. E...