Search Results: 20 of 136
Author(s): David Pierce, Nels Popp, Chad McEvoy
With an industry at $498 billion according to Plunkett Research, Ltd, sports is one of the largest industries in the United States. Being able to sell items in this industry is key to excelling in the field itself.
Selling in the Sport Industry is a groundbreaking publication and is the only book in the market to address this endeavor. In addition to informing readers on the sports industry, Selling in the Sport Industry also provides faculty with a means to teach students the mechanics of the sales process.
Author(s): Brian Turner , Kimberly Miloch
The field of sport marketing is growing….
As the field thrives and becomes more specialized, it is necessary to call upon a number of experts in various areas to create a comprehensive publication necessary to meet the job-related needs of a growing, challenging, and competitive industry.
Author(s): RICHARD A. WILBER
Media Matters presents undergraduate students with the essential information and tools needed to become media literate and more critical in their media consumption. Spanning traditional print books to modern mass-media systems, Media Matters utilizes an engaging opening narrative to each medium followed by an easily accessible, informative text.
Designed for introductory mass communication courses, Media Matters:
Author(s): Mark Nagel, Richard Southall
Introduction to Sport Management: Theory and Practice bridges the theoretical-practical divide by providing students with practical perspectives on today’s sport management issues, based upon sound theoretical frameworks. Introduction to Sport Management introduces readers to the complex nature of today’s sport industry and offers advice from sport-industry insiders.
Introduction to Sport Management: Theory and Practice:
Author(s): Jerry Johns, Susan Lenski
Improving Reading is perhaps the most comprehensive, useful reading resource available. It is full of ideas for professionals who work with whole classes, individual students, or groups of students. The eight chapters correlate with the main components of a comprehensive reading curriculum and the Common Core. Sections within each chapter provide teaching interventions, strategies, activities, and resources to help students overcome specific reading problems or to achieve the Common Core standards.
Author(s): Timothy Mottet, Sally Vogl-Bauer, Marian Houser
The meeting of two personalities is like the contact of two chemical substances; if there is any reaction, both are transformed. – Carl Jung
Your Interpersonal Communication: Nature/Nurture Intersections helps students better understand this “chemistry” by showing how an individual’s personality influences social style and interaction.
Author(s): Cynthia H. Sims
Lookism is a broad term used to describe physical appearance discrimination. It is synonymous with beautyism and encompasses colorism, weightism, heightism, ageism, and ableism, each granting power and privilege to those who are considered physically appealing and assumed to be more intelligent, capable, and socially acceptable. These forms of inequitable treatment not only negatively impact one’s self-image but one’s career aspirations, job opportunities, and work environment.
Author(s): Michael Slattery
New Seventh Edition Now Available!
Scientists say we are in a new stage of the Earth’s history, the Anthropocene, when we humans have become the globe’s principal agent of change.
To begin a shift toward a “sustainable society,” significant action is required now on a range of issues. Fortunately, people are capable of changing their behaviors and values. Often these changes stem from exposure to new information or experiences.