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Integrated Marketing Communication: A Consumer-Centric Approach for the Digital Era
Author(s): THOMAS R. FLYNN, James R. Smith, Michael Walsh
The entire Integrated Marketing Communication ecosystem is alive 24/7 every day. Data skills and knowing metrics are more important than ever.Integrated Marketing Communication: A Consumer-Centric Approach for the Digital Era is a data-driven, consumer centric approach that’s in sync with today’s al...Applied Freshwater Stream Ecology
Author(s): THOMAS SHAHADY
Applied Freshwater Ecology explains the study of water quality in a river system. It begins in the field of applied science showing how information is acquired and disseminated. Turning to understanding of the stream system, the book explains the unique properties of water and streams in the landsca...College and Career Success
Author(s): Marsha Fralick, Seth Batiste
The 9th edition of College and Career Success features topics on college, career, and lifelong success. This textbook helps students choose a major that matches their interests and personal strengths. The latest research on motivation, mindset, and grit is used to help students persist and complete ...College and Career Success: Concise Version
Author(s): Marsha Fralick, Seth Batiste
College and Career Success Concise 9th Edition is designed for one-two unit courses or for developmental students who need more time to read the material. It will help students have a successful journey through college and into their career with career planning and academic skills that will help the...Event Management Blueprint: Creating and Managing Successful Sports Events
Author(s): Heather Lawrence Benedict, Michelle Wells
Written from a practitioner's viewpoint, Event Management Blueprint: Creating & Managing Successful Sports Events bridges the gap between classroom instruction and on-the-job required tasks by providing current and future event managers with an event management template that can be used in the sport...Race, Crime and Justice
Author(s): Robert III Bing
Race, Crime and Justice is the culmination of many years of research and teaching on the subject. It includes seminal studies and current research findings. The text recognizes the influence of politics; it also examines the flawed policies and practices that contribute to the disparate treatment of...Criminal Justice Research Methods
Author(s): Carlos Posadas, Aviva Glasner, Nicholas Natividad, David Keys
Research is powerful because it impacts decision-making in virtually every part of our lives, and it is critical for making informed decisions. The process of deciding what criteria matter most to you before ultimately making a decision is an example of using research to make the best decision possi...Thriving in College and Beyond: Research-Based Strategies for Academic Success and Personal Development: Concise Version
By: Viki S Fecas, Michele Campagna, Joseph B Cuseo, Aaron Thompson
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Thriving in College and Beyond: Research-Based Strategies for Academic Success and Personal Development: Concise Version
Author(s): Viki S Fecas, Michele Campagna, Joseph B Cuseo, Aaron Thompson
Thriving in College & Beyond: Research-Based Strategies for Academic Success and Personal Development covers the full range of topics and issues that impact student success. Content is delivered through multiple formats and learning modalities, including snapshot summary boxes, concept maps, content...Women, Minorities and Criminal Justice: A Multicultural Intersectionality Approach
Author(s): Carla Miller Coates, Moneque Walker-Pickett
Women, Minorities, and Criminal Justice takes a hard look at crime, justice, and the criminal justice system through the lens of gender, race, sexuality, and their intersections. Dialogue about minorities in criminal justice is currently one of the most talked about issues in a variety of social and...Prioritizing the Victim: The 21st Century Transformation of Victimology
By: Debra Stanley, Heather Pfeifer, Gabriela Wasileski, Tracy Tamborra
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Prioritizing the Victim: The 21st Century Transformation of Victimology
Author(s): Debra Stanley, Heather Pfeifer, Gabriela Wasileski, Tracy Tamborra
This book is written for the new generations of brave souls who have and will continue to step into the shoes of the former leaders, activists, scholars, and victim service providers. It is vital to the future of victimology and all the future crime victims that the next generation be as brave and f...