Search Results: 10 of 213
The Skinny was born from the idea that marketers need brisk yet inclusive guidelines through which they can grab sustainable marketing success. Everyone, at varying levels, is engaged in marketing. Most marketers need this story and its lessons and the solutions that those lessons provide. Many marketers need The Skinny’s solutions so much that they will suffer what could be described as “voluntary misfortunes” if they don’t read it.
Author(s): LaVerta Schmeling
Introduction to Business Math & Personal Finance gives students a brief look into the world of buying and selling merchandise for a business including trade and cash discount, and markup and markdown. It also provides some basic tools for calculating payroll deductions and other required employer payments including FICA and unemployment taxes.
The book also covers important personal finance information on topics such as simple and compound interest for loans and deposits, as well as installment payments and retirement accounts.
About Music: Critical Listening Skills explains the fascinating aspects of the fundamentals of sound, how musical instruments work, the mechanics of hearing, and how we neurologically process the musical sounds we make. Add to that the way music and sound is recorded, manipulated, and stored, and a whole new way to observe our craft has been revealed in this text. Often these fundamental aspects of music are overlooked or ignored in a curriculum of study of music and music teaching. It is a fascinating trip through the science of acoustics.
Author(s): Ryan Pace
Business Entity Taxation rejects the traditional textbook method of providing the student with an onslaught of detail and complication. Rather, the focus is on a strong presentation of the fundamentals. To use a basketball analogy, a player must first develop a strong ability to pass, dribble and shoot. Once those skills are mastered, the student can readily adapt his or her skills to execute more advanced plays and sophisticated strategies presented by the coach.
Invitation to Political Science is an introductory textbook that combines philosophical, historical, and institutional approaches to the discipline of political science. It is tailored to freshmen and sophomores majoring or minoring in political science.
The first edition of Invitation to Political Science:
Author(s): Kevin Lambert
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Watch, Listen, and Learn is a music appreciation text that challenges students to think and engages them with questions to which there are no right or wrong answers, or perhaps no answers at all.
Available as a webtext, Watch, Listen, and Learn features:
American Military History explores a new ideological worldview of American military. Advocates of various social changes desiring acceptance use the military as a vehicle for expression at the beckoning of the president. Without question, the American military has opened doors for those left outside the mainstream of public education. A long tradition of servant-leadership has produced a system demonstrating excellence in education and in many ways continuing the servant leader tradition of leadership by trial.
Author(s): MARC RUBIN
An Introduction to Macroeconomic Models in Excel: A Data-Driven, Arithmetic Approach for Principles of Economics Students utilizes empirical short-run models of the macroeconomy, together with the latest relevant data, to assess how the economy is faring on three social goals: raising the level of prosperity, maintaining price stability, and sustaining desirable levels of employment.
Author(s): John Boyer
The most easily-digestable and entertaining world regions textbook. Adopted by over 20 universities and schools around the country.