Search Results: 10 of 278
In some way, we are all trying to sell ourselves for the better.
Marketing from Scratch: The Inside Skinny explains that everyone is a marketer and provides insight on how marketing is truly everywhere and shares how marketing is everything. It states how nothing happens until someone sells something.
An Introduction to Geography from a Christian World View surveys geography from a regional and human perspective.
Author(s): Sean Brierley
New Publication Now Available!
Communication is an integral part of our everyday life. Every day, everybody creates and receives communication, and content, and receives communication, or content. Being able to do both things well is advantageous to you, professionally and personally, those you interact with, and those you work for.
Author(s): Jeffrey Anderson
Managing and working with people is important across all disciplines.
The NEW edition of Management is accessible to a wide variety of students. Readers will find the book relevant whether their major is business, communications, engineering, fine arts, or science.
Featuring best practices from the authors 25 plus years of teaching experience, Management provides an up-to-date, practical, interesting, and easy-to-read introduction to management principles.
Groundbreaking Introduction to Archaeology Course Content with Online Supplement!
Author(s): GRANT MANHART
New Fourth Edition Now Available!
This unique and student centered approach to a standard university Music Appreciation text was developed by Dr. Grant Manhart during 20 years of teaching at Northern State University in Aberdeen, South Dakota. This approach has shown elevated student engagement, student enjoyment, and evidence of both conceptual and factual learning.
Author(s): Ryan Pace
Business Entity Taxation rejects the traditional textbook method of providing the student with an onslaught of detail and complication. Rather, the focus is on a strong presentation of the fundamentals. To use a basketball analogy, a player must first develop a strong ability to pass, dribble and shoot. Once those skills are mastered, the student can readily adapt his or her skills to execute more advanced plays and sophisticated strategies presented by the coach.
For forty-five years and sixteen editions, Air Transportation was the passion of Bob Kane. Now, Professors Steve Adams and Don Gallion have picked up and carried Kane’s work into a new streamlined edition that takes a more holistic approach to air transportation. The 17th edition broadens the scope to focus on the operation of the industry and the interdependence of its components. We hope you find it to be an easy-to-read overview of the fundamentals of air transportation, including: