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The Skinny was born from the idea that marketers need brisk yet inclusive guidelines through which they can grab sustainable marketing success. Everyone, at varying levels, is engaged in marketing. Most marketers need this story and its lessons and the solutions that those lessons provide. Many marketers need The Skinny’s solutions so much that they will suffer what could be described as “voluntary misfortunes” if they don’t read it.
Author(s): Tara Wilson
The purpose of Making Sense of Literacy Assessments: A Running Records Workbook is to serve not only as a resource but also as a place to practice running records. This workbook is intended to help students understand the literacy assessments better in a to-the-point type style. Therefore, this workbook is divided into five practical sections, as well as blank pages at the back to take notes.
Making Sense of Literacy Assessments: A Running Records Workbook features:
Groundbreaking Introduction to Archaeology Course Content with Online Supplement!
Author(s): Sean Brierley
New Publication Now Available!
Communication is an integral part of our everyday life. Every day, everybody creates and receives communication, and content, and receives communication, or content. Being able to do both things well is advantageous to you, professionally and personally, those you interact with, and those you work for.
Author(s): Jeffrey Anderson
Managing and working with people is important across all disciplines.
The NEW edition of Management is accessible to a wide variety of students. Readers will find the book relevant whether their major is business, communications, engineering, fine arts, or science.
Featuring best practices from the authors 25 plus years of teaching experience, Management provides an up-to-date, practical, interesting, and easy-to-read introduction to management principles.
Author(s): Ryan Pace
Business Entity Taxation rejects the traditional textbook method of providing the student with an onslaught of detail and complication. Rather, the focus is on a strong presentation of the fundamentals. To use a basketball analogy, a player must first develop a strong ability to pass, dribble and shoot. Once those skills are mastered, the student can readily adapt his or her skills to execute more advanced plays and sophisticated strategies presented by the coach.
Author(s): GRANT MANHART
New Fourth Edition Now Available!
This unique and student centered approach to a standard university Music Appreciation text was developed by Dr. Grant Manhart during 20 years of teaching at Northern State University in Aberdeen, South Dakota. This approach has shown elevated student engagement, student enjoyment, and evidence of both conceptual and factual learning.
Author(s): Kevin Lambert
CLICK HERE to Purchase Immediate Access to Online Course Content
Watch, Listen, and Learn is a music appreciation text that challenges students to think and engages them with questions to which there are no right or wrong answers, or perhaps no answers at all.
Available as a webtext, Watch, Listen, and Learn features:
American Military History explores a new ideological worldview of American military. Advocates of various social changes desiring acceptance use the military as a vehicle for expression at the beckoning of the president. Without question, the American military has opened doors for those left outside the mainstream of public education. A long tradition of servant-leadership has produced a system demonstrating excellence in education and in many ways continuing the servant leader tradition of leadership by trial.