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Author(s): R. MICHAEL LATTA
Advertising Fundamentals: How to Create and Deploy Effective Ads discusses advertising as one of the most important elements of building a sustainable business model, as it provides the mechanism for attracting and retaining customers. The text ensures students achieve a concrete understanding of the “marketing mix” by dissecting the four elements of product, price, promotion, and place or distribution. Advertising profoundly influences society and the decisions people make, so the importance of ethics and social responsibility in advertising is also emphasized.
Author(s): Carl Campbell
Readers of Earth in Space and Time will become more critical interpreters of scientific ideas related to the Earth and will therefore make informed decisions in the future. The publication uses a “story book” format that starts at the beginning of everything and moves step-by-step to current times. Suitable for non-science majors who want to fulfill their science requirement, students will learn the integral role that earth science has in everything we produce, manufacture, and consume. The publication includes online resource links, figures, photos, and charts.
Thriving in the Community College & Beyond covers the full range of topics and issues that impact student success. Content is delivered through multiple formats and learning modalities, including snapshot summary boxes, concept maps, content-relevant cartoons, inspiring quotes from successful students and famous people, and poignant personal stories from the authors.
The book is:
Author(s): MARK THOGERSON
This text grew from the need for a publication suitable for non-majors and freshman/sophomore natural resource majors that contained current information. Climate science is evolving as fast as the climate itself is changing. New ways of gathering data provide a rich resource, from satellite measurement of temperature at the tropopause to buoys that drift with the ocean currents while plumbing the depths to record temperature, salinity and chemical composition.
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How do educators know when students have mastered important content? Effective educators know they must find the perfect balance of selecting priority standards and carefully identifying high-quality assessments that accurately gauge student progress, while also meeting the needs of diverse learners. Student Learning Objectives (SLOs) provide a formalized, but flexible process for educators to document student growth and mastery.
Teaching Students with Special Needs: A Guide for Future Educators is written for a specific audience and may appear a bit different than some other popular and excellent textbooks on special education. It has tailored design, content, and writing style for an audience of aspiring educators who need a text to give them a solid foundation rather than an exhaustive summary.
Author(s): JUDITH GEARY
The intent of this publication is for the student to become comfortable with working with PhotoShop, Illustrator, and InDesign, helping them develop the confidence to experiment and be creative. PhotoShop, Illustrator, and InDesign each contains more tools and utilities useful to the designer for print media than can be covered in a one-semester course, particularly a course that attempts to deal with all three programs.
Author(s): Michael McCoy
For scholars, the eight decades that separate the close of the War for Independence from the Outbreak of the Civil War represent some of the most storied—and most studied—years in the narrative of American history. Equally important were the changes that accompanied the nation’s transition to capitalism, including the decade-over-decade growth of population; the cityward and westward movements of people; the rise of industry, the expansion of commercial agriculture, and revolutionary means of moving goods and people around an expanding republic. These were also troubled decades, marked by u