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Author(s): Ann Bainbridge Frymier
New Fifth Edition Now Available!
Students want to learn how to persuade parents, teachers, and classmates.
Teachers often view a skills approach as too limiting and focus on theories of persuasion.
New Edition Coming Soon!
Becoming Aware: A Text/Workbook for Human Relations and Personal Adjustment assists the reader in the process of becoming more aware of themselves and others through the most interactive learning process found in any textbook.
New Edition Now Available!
Communication competencies are among the most coveted skills on the planet—whether applied in the workplace, social settings, or at home.
Training and Development: Enhancing Talent for the 21st Century teaches people how to develop essential communication and leadership talent. It is not just a book about training; it is a book that prescribes how to do training.
Communication skills could mean the difference between triumph and failure in countless situations in one’s professional life.
The rapid advance of social and digital media technology has changed the landscape of communication and business entirely.
One of the top-selling PR strategy and campaign texts for several years, the new seventh edition of Strategic Communications for PR, Social Media and Marketing features a new author that brings fresh perspectives, current trends and practices in communications, marketing and business.
Author(s): RENEE J. BOURDEAUX
No greater gift, no greater feeling, no greater calling exists than love. Love acts as a foundation, an emotion, a bridge to understanding those who see the world differently. Love infiltrates life in every interaction, and touches us in ways that no other is able to match.
Communication-related issues lead to thousands of deaths annually.
The NEW Second Edition Medical Communication: Defining the Discipline creates a more health-conscious society by presenting unique and groundbreaking perspectives on communication in the practice of everyday healthcare – increasing patient safety and literacy.
Striking a balance in coverage between the extremes of analyzing too many or too few theories, Contemporary Communication Theory examines important theory building activity in the field of communication. The text continues the tradition of being primarily social science based yet includes research and theories from other theoretical paradigms.
The NEW second edition of Contemporary Communication Theory:
Researchers are like detectives. Both are trying to find something out. Both are asking and answering questions. Both are trying to put together a puzzle to come up with a solution. In both, answering questions leads to more questions. And, in both, seeing patterns is crucial to solving the puzzle.