Circle Inside of a Box: The Business of Hip Hop Innovation and Entrepreneurship

Author(s): C Keith Harrison

On August 11, 1973, rap music and HipHop culture in the modern era began at a house party in the Bronx, NY. DJ Cool Herc and his sister threw this urban jam at 1520 Sedwick Avenue. The rest is history--business history. From film, sport, higher education, and commerce-- adding Hip Hop to the mix oft...

Analytical Reasoning Skills for Success in Business and Life

Author(s): JoAnn Rawley

Analytical Reasoning Skills for Success in Business and Life is a practical, compelling overview of situations in life that require the use of mathematics for successful decision making. This text uses the TI BAII financial calculator as a resource to replace the use of tables and complex formulas. ...

Business Communication on the Edge of Technology

Author(s): Jackie Martin

View Video Walk-Through of Web PublicationBusiness Communication on the Edge of Technology combines a textbook (print / eBook) and companion website – creating a package that students place on their office shelves!Business Communication on the Edge of Technology begins with the theory of written and...

Stand Out: Business Communication Strategies That Work

Author(s): Cherilyn Boyer, Cheryl Brodersen, Mikel Chertudi, Caitlin Hills, Michael Mandel, Kimberly Marchesseault, Marisa Michaels, Diza Sauers

Business communication students are curious, insightful, engaged, and conscientious. They deserve educational resources that are thorough, useful, efficient, and fun.Stand Out: Business Communication Strategies that Work rises to the occasion, providing modern students with a text specifically tailo...

Creative Journeys: Timeless Strategies for Traveling with Purpose

Author(s): Moh'D Bilbeisi, Nathan Richardson

Creative Journeys contains timeless and universal strategies for traveling with goals and purpose. It is written and illustrated as a resource for anyone involved with travel and creativity. Creative people aspire to travel well and gain deep insight and experience while journeying. Likewise, most p...

Think Better, Write Better

Author(s): Robin Jenkins

Thinking rationally and writing clearly are two sides of the same coin, Both have tremendous value as career and life skills, in that those who do them well are more likely to be successful. Unfortunately, surveys of employers show that most people, even college graduates, are not particularly profi...

Real-World Statistics: In-Person Version

Author(s): Carol Saltsgaver

Real-World Statistics was written for all college majors who have completed at least an intermediate algebra as well as a geometry course. The text contains many examples and exercises from a wide variety of statistical applications, making it appropriate for many different disciplines.Real-World St...

Our World, Our Music

Author(s): Robert Elliott

Our World, Our Music relates historical and discipline-specific concepts to students’ existing knowledge gained through cultural participation. It addresses past and present, Western and non-Western societies and cultures, examining music in particular, the arts in general, and the societies that su...

The New Normal Marketing Principles: Building Your Marketing Foundation

Author(s): Donald B. Fisher

This publication is a foundational and comprehensive coverage of marketing perfect for intro classes. This turnkey online course incorporates familiar examples, video, case studies, and more to provide students with an engaging and interactive learning experience. , full_html

The Art and Science of Teaching: An Introduction to American Education

Author(s): Timothy J Reagan, Terry A Osborn

The Art and Science of Teaching provides students with a broad introduction to teaching and education in contemporary U.S. society. The book includes chapters that address such issues as:The Purposes of Public SchoolingThe Legal and Organizational Foundations of Public SchoolingThe Epistemology of E...