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Author(s): Barbara Bullington
Copy editing requires a desire to a talent for closely and quickly scrutinizing each word of copy. Copy editors rely on trusted resources to help when making decisions about what to edit and how. A Guide to Copy Editing and Design is designed to be a trusted resource for the beginning copy editor as well as an introductory guide to layout and design.
Author(s): Jackie Martin
View Video Walk-Through of Web Publication
Business Communication on the Edge of Technology combines a textbook (print / eBook) and companion website – creating a package that students place on their office shelves!
Author(s): Julia A Brady Jenner
American Cinema: Movies and Magic discusses how filmmaking began, industry pioneers and the formulas that led us to the films we’re making now. It’s an appreciation of those who came before us, creating that magic for the films we enjoy today. The text allows students to appreciate film genres, filmmakers and the technique of creating films, from a passionate perspective and with a more conversational writing style.
American Cinema: Movies and Magic:
Author(s): Murray State University
One’s personal, professional, and public life depends on the ability to discover, in any given case, the available means of persuasion, or to adjust ideas to people and people to ideas. The extent to which a person can do that is the extent to which he/she will be successful in those areas of life. However, the ability to sell one’s self and ideas is not easy or normal. This publication helps students cultivate their persuasive skills to become effective communicators and meaningfully apply these principles to real life.
Author(s): Greg G. Armfield, Eric Lee Morgan
Human Communication in Action provides students with a valuable resource that can be used beyond the classroom by bringing together leading innovative scholars of Communication as contributors for this human communication textbook. Each unit presents overarching concepts of communication in an easy-to-read and practical manner. The first unit begins with a discussion of human communication fundamentals, ethics, verbal communication, nonverbal communication, and culture and communication. The second unit is dedicated to the art of public speaking and listening.
Author(s): Linda Kalfayan
You may as well begin with the idea that you can sound great!
Author(s): K.L. Chandler
Geography connects the social and physical sciences, revealing a beautiful, organized order in the world at large that most Americans have yet to examine because the subject, as a whole, was removed from the classroom years ago.
Designed for students in their first geography class, World Regional Geography: The Essentials broadly covers the physical, social, and political concepts that have immediate impact on the varied, interconnected regions of the world from pole to pole, the oceans, and everywhere in between.
Author(s): David Ashley
New Third Edition Now Available!
Author(s): James Jakubow
Psychology: The Scientific Approach introduces students to the dynamic world of psychology. The publication examines the history and methodology of psychology, the basic factors of psychology, combining the basic functions of psychology, and people interacting with people.
Author(s): Carolyn Hulme Turner
Introduction to Business Analytics is designed with two goals in mind, readability and affordability. All professors know how difficult it is to get students taking required courses to read the textbook. I assign a few topics at a time within each chapter for them to read. It helps to place those “Topics of the Day” on the board so students become accustomed to the vocabulary. It was written in such a fashion that even students with an aversion to mathematics can understand it. It doesn't require students to be completely proficient in JMP, but it doe