Search Results: 50 of 103
Author(s): Mark E Moore, James E Zemanek, John F Kros
Corporate Sport Marketing: Strategies and Applications for a Changing World expounds the sports marketing process for students seeking careers in sports retail marketing, promotion, sports media relations, and sports management. By investigating the strategic nature of corporate sports marketing, students develop skills in applying fundamental marketing concepts and explore techniques used in sales management, product development, and marketing research.
Author(s): Elizabeth Catlos
The National Parks of the United States preserve our nation’s iconic landscapes and some of the finest examples of geologic heritage. From glaciers to caves, volcanoes to canyons, or mountains to coral reefs, the nation’s geologic features and landforms have been an important part of the American experience throughout its history. The geologic features found in our national parks are a testimony to the Earth’s complexity and dynamic nature; a planet that has been in a continuous state of change since its origin 4.6 billion years ago.
Author(s): Stephanie Chadwick, Donna M. Meeks
Art as Living Practice introduces a variety of artistic media and processes, provides insights into their histories, and explores how and why artists work as they do. Exploring connections between local and global art, this textbook highlights canonical artworks while investigating art on campus and in the regional Southeast Texas community.
Author(s): Maria Victoria Gomez-Stallons , Danielle M. Winget , Jennifer Mansfield, Karen Mathis
Biology I Laboratory is an introduction to applying the scientific method and using common laboratory procedures and equipment. This course is designed to develop a student's ability to think, work, and write like a scientist. Lab topics will include experimental design, enzyme kinetics, scientific writing, cell structure, and genetics.
Author(s): Janet McKenney
A Guidebook to Presentation Speaking, 7th edition, has been significantly expanded to follow the template of the Five Canon approach. Presentation speaking has been chosen as the title because presentations are used more frequently than public speaking. Presentation speaking includes situations where speakers use both verbal and nonverbal communication to send messages to audiences creating relationships with people who are usually present. Public speaking is a specialized form of speaking used in organizations, communities, and government settings.
Author(s): Robert Elliott
Our World, Our Music relates historical and discipline-specific concepts to students’ existing knowledge gained through cultural participation. It addresses past and present, Western and non-Western societies and cultures, examining music in particular, the arts in general, and the societies that support them within a given culture. Students develop analytical and critical thinking skills through structured listening and global approaches to our world and its people.