Global Enterprise: The Theory & Practice of International Business

Author(s): Eugene Paul Kim, Roger Philips, Stanley Klatka, Jonathan Opata, Virginia A Suveiu, Robert Austin

Global Enterprise – Theory and Practice is a multi-authored textbook on international business providing an alternative to the standard, bland, encyclopedic international business textbooks on the market today.  The emphasis here is on teaching students usable skills and knowledge in the context of ...

Entrepreneurial Family Business: From Survival to Success

Author(s): Dianne Welsh

Entrepreneurial Family Business: From Survival to Success is a comprehensive look at the impactful elements surrounding family business and entrepreneurship throughout time. It emphasizes the importance of overlap between family, business, and ownership by utilizing story-telling techniques. By expl...

Supply Chain Simplified

Author(s): James Kirby Easterling

Supply Chain Simplified was written to explain the various facets of supply chain management: the people, processes, and systems used in what is now the hottest field in business, in a way that everyone can understand. Whether you’re a high school or college student preparing for your future, someon...

Hotel, Restaurant, and Travel Law: A Preventive Approach

Author(s): Karen L. Morris, Jane Boyd Ohlin

If an ounce of prevention on is worth a pound of cure, Hotel, Restaurant, and Travel Law: A Preventive Approach is a vital resource for any industry professional!Hotel, Restaurant, and Travel Law: A Preventive Approach is a comprehensive, yet approachable, guide to the legal knowledge needed to both...

Casing Organizational Communication

Author(s): Jason S Wrench

Casing Organizational Communication Demonstrates Communication Theory via Real-World Examples One of the biggest challenges organizational communication instructors face is that most students have minimal or no corporate experience. As such, showing students how to apply the theoretical content o...

Communicating Professionally In Today's Workplace

Author(s): Robert Insley

Business communication instructors and trainers must prepare students and employees to communicate effectively and efficiently in the ever-changing and increasingly global business environment.Communicating in Business fuses a text with continuously-updated website resources that provide a comprehen...

Golf's Rebirth: Rapidly Evolving Applications in Hospitality and Sport Management

Author(s): Christopher Cain, Lisa N. Cain

What an exciting time for the golf industry!Never before has there been so much interest in playing the game, and active participation in both on-course and off-course offerings. This $84 billion industry, in the United States alone, is truly seeing a rebirth and this text offers an introductory ove...

Analytical Reasoning Skills for Success in Business and Life

Author(s): JoAnn Rawley

Analytical Reasoning Skills for Success in Business and Life is a practical, compelling overview of situations in life that require the use of mathematics for successful decision making. This text uses the TI BAII financial calculator as a resource to replace the use of tables and complex formulas. ...

Educational Technology: Big Ideas and Practical Applications for the Classroom

Author(s): Ronda Blevins

One phrase that possesses a unique ability to elicit multiple, strong, and varied emotions from all stakeholders in the world of education is Educational Technology.  There are all sorts of theories, arguments both for and against, and mandates dealing with the use of technology in the classroom.  E...

Business Basics & Perspectives

Author(s): Ahmed Rachdi, Gail Rathbun

New Edition Now Available!(Business Plan Project Guide included with publication) Business is a part of everyone’s life. We are all consumers of products and services as many of us invest in homes, cars, and education with the expectation of a return on our investments.Business Basics and Perspectiv...