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Author(s): Agnes DeFranco , John Walker, Christopher John M. Walker
There is a difference between cost control and successful cost control.
Cost Control in the Hospitality Industry takes a deep dive into the subject to illustrate that a mere balance of input and output isn’t enough – just as important is the use of products and services for their intended purposes. This alone can make the difference between operational success and failure.
Author(s): Kenneth A Lachlan, Patric Spence, Corey Liberman, Theodore Avtgis
Risks are all around us. From catastrophic weather events to gun violence, from infrastructure failings to financial devastation…we live with the threat of risk every day. How do we get those who are at risk, or who have already been impacted by crisis, to do what they need to do to minimize the risk?
We need to get information to the right audience, get them to take the risk seriously, and get them to act in a manner that makes sense. There is a distinction between crisis communication and risk communication, and that is an important point that is discussed throughout the text.
Author(s): Andrew Baldwin
After two decades of teaching the two-semester sequence of general biology courses, requiring students to purchase a hefty textbook at a high cost that contained far more chapters than one could ever realistically cover in a typical academic year, the concept of this textbook was born.
Author(s): Kelly A. McBride
Many of the text and trade books look at media relations from a journalist’s viewpoint, which is vastly different than what the practitioner should be aware of. Sure, there are deadlines and writing…lots of it, but the methodology in which we approach the communication exchange needs to be different.
Media Relations: Tactical Preparation for Life by Kelly A. McBride:
Author(s): Matthew DeLuca
New Publication Now Available!
Total Pay: Compensation and Benefits - Now and Into the Future is an opportunity to explore the field of employee compensation—with its five components— from both practical, as well as academic, perspectives. This book treats an important HR area—sometimes considered dry and incomprehensible—in an accessible and engaging way.
Author(s): George F McHendry Jr., M. Elizabeth Thorpe, Jessica A. Kurr, James L Golden, Goodwin Berquist, William Coleman, James M Sproule
Building upon a rich legacy, the new edition of The Rhetoric of Western Thought provides readers with a comprehensive understanding of rhetoric from its inception in the ancient world, to its present day expression in contemporary practice and scholarship.
The 11th edition gives deliberate attention to the voices, bodies, and humans that are too often forgotten or silenced in the history of rhetoric.
Author(s): George G Fenich, Jeffrey Beck
Not everyone in Hospitality is in sales, but everyone in Hospitality sells.
Professional Sales and Selling for Meetings, Expositions, Events, Conventions & Groups provides a hands-on approach to the world of sales in a hospitality setting with a focus on MEEC events (Meetings, Events, Exhibitions, and Conventions). One of the largest sources of profit for the hospitality industry, MEEC influence is an imperative area of understanding for anyone entering the field, especially in a sales capacity.
Author(s): John Dietrich, Cary C Nichols
Selling principles permeate throughout our daily lives….
Every job interview, relationship, team, or club one tries out for requires putting best sales skills and behavior forward.
Professional Selling in the 21st Century: 7 Ways, 7 Times by John Dietrich and Cary Nichols not only demonstrates how readers can put concepts into practice, but examines how sales applies to ALL of our personal and professional lives as well.
Author(s): Debra Stanley, Heather Pfeifer, Gabriela Wasileski, Tracy Tamborra
This book is written for the new generations of brave souls who have and will continue to step into the shoes of the former leaders, activists, scholars, and victim service providers. It is vital to the future of victimology and all the future crime victims that the next generation be as brave and fierce as the first. Remember the history and the many passionate and determined voices that led the way, carry their message forward, and continue to do the hard work that will eventually lead to the recognition and respect that the discipline of victim services deserves.
Author(s): John Paul, Michael Birzer, Robert Holland
Much of the general public’s knowledge of serial killers is a product of sensationalized and stereotypical presentations in the media. It’s time to break free of what we think we know and draw our information from factual analysis.