ideapower: A Practical Guide to Building Winning Public Relations Campaigns

Author(s): Charles O Kaufman

ideapower aims to stimulate learning, develop creative and strategic thinking, and to build an assortment of useful skills that will help the reader reach campaign and career goals. It combines public relations theory with practical discussions about multistep processes that will boost conceiving, p...

Engaging Public Relations: A Creative Planning Approach

Author(s): Charles O Kaufman

Engaging Public Relations: A Creative Planning Approach makes public relations exciting and engaging for your students! Written by an author with diverse media experiences, this text makes public relations relevant and practical in today’s fast-changing media environment. Engaging Public Relat...