You searched by Author Name : David Strutton
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Foundations of Marketing Practice: An Applied Approach
Author(s): KENNETH THOMPSON, David Strutton
You engage perpetually in marketing. Regardless of what you do or eventually do for a living or with your life, you are a marketer.Do you want more power, influence, and success; all the result of your own ethically and socially responsible behaviors, of course?Your ability or lack of ability to mar...
Marketing, from Scratch: The Inside Skinny
Author(s): David Strutton, KENNETH THOMPSON
In some way, we are all trying to sell ourselves for the better. Marketing from Scratch: The Inside Skinny explains that everyone is a marketer and provides insight on how marketing is truly everywhere and shares how marketing is everything. It states how nothing happens until someone sells somet...
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Professional and Personal Branding from Scratch: Historical Recipes for Winning a Brand New Power Game
Author(s): KENNETH THOMPSON, David Strutton
Professional Branding, from Scratch delivers difference-making value for soon-to begin professionals, soon-to-retire professionals, and people performing at any professional stage in-between. The professional branding principles and insights presented below are universal in nature. These principles ...