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Integrated Marketing Communication: A Consumer-Centric Approach for the Digital Era

Author(s): Thomas R. Flynn, James R. Smith, Michael Walsh

New Second Edition Now Available!This decade, 2020-2029, is primed to become the most extraordinary period in marketing communication history.  The environment is filled with cultural, economic, political and social turbulence. Our personal and professional lives are riddled with change and uncertai...

Public and Private School Administration: An Overview in Christian Perspective

Author(s): Russell L Claxton, Samuel J Smith, Constance L Pearson, Edwin J. Nichols, Andrea Beam, John C Bartlett, Mark A Angle, Bunnie Loree Claxton, James A Swezey, Shante Moore

Public and Private School Administration: An Overview in Christian Perspective provides a resource compatible with the mission of universities that seek to prepare educators for service in public, private, and Christian schools. It speaks to the practical-mindedness of administrators while also grou...

How Do You Know? Using Math to Make Decisions

Author(s): Holly Hirst, James R Smith

eBook Version You will receive access to this electronic text via email after using the shopping cart above to complete your purchase. , basic_html