Integrated Marketing Communication: A Consumer-Centric Approach for the Digital Era

Author(s): THOMAS R. FLYNN, James R. Smith, Michael Walsh

Second Edition Coming Soon!The entire Integrated Marketing Communication ecosystem is alive 24/7 every day. Data skills and knowing metrics are more important than ever.Integrated Marketing Communication: A Consumer-Centric Approach for the Digital Era is a data-driven, consumer centric approach tha...

Integrated Marketing Communication: A Consumer-Centric Approach for the Digital Era

Author(s): THOMAS R. FLYNN, James R. Smith, Michael Walsh

The entire Integrated Marketing Communication ecosystem is alive 24/7 every day. Data skills and knowing metrics are more important than ever.Integrated Marketing Communication: A Consumer-Centric Approach for the Digital Era is a data-driven, consumer centric approach that’s in sync with today’s al...

Public and Private School Administration: An Overview in Christian Perspective

Author(s): Russell L Claxton, Samuel J Smith, Constance L Pearson, Edwin J. Nichols, Andrea Beam, John C Bartlett, Mark A Angle, Margaret E Ackerman, James A Swezey, Shante Moore

Public and Private School Administration: An Overview in Christian Perspective provides a resource compatible with the mission of universities that seek to prepare educators for service in public, private, and Christian schools. It speaks to the practical-mindedness of administrators while also grou...

Embracing Writing: First- and Second-Year Writing at Bridgewater State University

Author(s): Julia Stakhnevich, Herbert Hamilton, Daniel James Johnson, Shelagh M Smith

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Fundamentals of Chemistry

Author(s): Robert W. Smith, James Carroll

How Do You Know? Using Math to Make Decisions

Author(s): Holly Hirst, James R Smith

eBook Version You will receive access to this electronic text via email after using the shopping cart above to complete your purchase. , basic_html