Integrated Marketing Communication: A Consumer-Centric Approach for the Digital Era

Author(s): Thomas R. Flynn, James R. Smith, Michael Walsh

New Second Edition Coming Soon!There is a newer set of marketplace realities. The 2025—2034 decade is primed to become the most extraordinary era in marketing communication history. The consumer environment is filled with cultural, economic, political, and social turbulence. AI marketing, and commun...

Integrated Marketing Communication: A Consumer-Centric Approach for the Digital Era

Author(s): Thomas R. Flynn, James R. Smith, Michael Walsh

There is a newer set of marketplace realities. The 2025—2034 decade is primed to become the most extraordinary era in marketing communication history. The consumer environment is filled with cultural, economic, political, and social turbulance. AI, marketing and communication tech innovations are no...

Public and Private School Administration: An Overview in Christian Perspective

Author(s): Russell L Claxton, Samuel J Smith, Constance L Pearson, Edwin J. Nichols, Andrea Beam, John C Bartlett, Mark A Angle, Margaret E Ackerman, James A Swezey, Shante Moore

Public and Private School Administration: An Overview in Christian Perspective provides a resource compatible with the mission of universities that seek to prepare educators for service in public, private, and Christian schools. It speaks to the practical-mindedness of administrators while also grou...

Embracing Writing: First- and Second-Year Writing at Bridgewater State University

Author(s): Julia Stakhnevich, Herbert Hamilton, Daniel James Johnson, Shelagh M Smith

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Fundamentals of Chemistry

Author(s): Robert W. Smith, James Carroll

How Do You Know? Using Math to Make Decisions

Author(s): Holly Hirst, James R Smith

eBook Version You will receive access to this electronic text via email after using the shopping cart above to complete your purchase. , basic_html