Retail Marketing: Managing for Fast-Changing Consumer Demands, Technology, and Trends

Author(s): DEXTER PURNELL, KIMBERLY LEGOCKI

Our unique textbook is designed to revolutionize learning in the post-pandemic world by presenting retail marketing concepts in an easily digestible and concise format. We aim to simplify comprehension and create an engaging and enjoyable learning journey for our readers.Each chapter focuses on four...