You searched by Author Name : Matthew A. Gilbert
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Engaging Advertising
Author(s): Matthew A. Gilbert
Launching Marketing: Strategies and Skills for Real World Results
Author(s): Matthew A. Gilbert
Launching Marketing: Strategies and Skills for Real-World Results empowers individuals with practical tools and knowledge to thrive in the competitive business landscape. Each of the workbook's three sections - Activities, Projects, and Scenarios - offers an array of experiential learning opportunit...
Starting Your Marketing
Author(s): Matthew A. Gilbert
In an era dominated by the relentless rise of social media marketing and the advent of artificial intelligence, the influence of marketing has never been more profound. Individuals now encounter up to 10,000 advertisements daily, underscoring the explosion of marketing channels and the sophisticatio...
Connecting with Consumers
Author(s): Matthew A. Gilbert
According to management consultant, author, and educator Peter Drucker “knowledge has to be improved, challenged, and increased constantly, or it vanishes.” Connecting with Consumers shares ten case studies in five sections about organizations in various industries. Each case starts with an overview...