Intellectual Property in Sports & Entertainment: Leveraging Trademarks and Copyrights to Increase Brand Value

Author(s): Scott Bukstein

Intellectual Property in Sports & Entertainment provides a timely, practical overview and analysis of trademark and copyright challenges and opportunities within the sports and entertainment industries.  The book emphasizes the importance of incorporating intellectual property strategy into the over...

The Business and Governance of College Sports

Author(s): Scott Bukstein

The Business and Governance of College Sports provides a timely overview of the business and governance of college athletics at the NCAA, conference, and member institution levels. This book also aims to spotlight the significant issues and areas in which college athletics leaders presently seek cha...