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Integrated Marketing Communication: A Consumer-Centric Approach for the Digital Era
Author(s): Thomas R. Flynn, James R. Smith, Michael Walsh
New Second Edition Now Available!This decade, 2020-2029, is primed to become the most extraordinary period in marketing communication history. The environment is filled with cultural, economic, political and social turbulence. Our personal and professional lives are riddled with change and uncertai...
Customized Version of: Integrated Marketing Communication: A Consumer-Centric Approach for the Digital Era, first edition by Thomas R. Flynn, James R. Smith, and Michael Walsh
By: Thomas R. Flynn
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Persuasion and New Media
Author(s): Thomas R. Flynn