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Author(s): Ann Bainbridge Frymier
Students want to learn how to persuade parents, teachers, and classmates.
Teachers often view a skills approach as too limiting and focus on theories of persuasion.
Author(s): Ann Bainbridge Frymier
Students want to learn how to persuade parents, teachers, and classmates.
Teachers often view a skills approach as too limiting and focus on theories of persuasion.
Persuasion: Integrating Theory, Research, and Practice features an unprecedented fusion of the persuasion skills that students seek, integrated with persuasion theories instructors want to teach - the two approaches that have often been at odds with one another.
