Public Relations Management: A Team-Based Approach

Author(s): Diane F. Witmer, Douglas J Swanson

Emerging communication technologies continue to affect the practice of public relations…..

Public Relations Management: A Team Based Approach by Diane F. Witmer features discussions of these new developments, including social media and the Internet. Unique to the market, Public Relations Management: A Team Based Approach addresses the team structure in which public relations is typically practiced.

Public Relations Management: A Team Based Approach: