A Guide for the Hospitality Industry: Professional Sales & Selling for Meetings, Expositions, Events, Conventions & Groups

Author(s): George G Fenich, Jeffrey Beck

Not everyone in Hospitality is in sales, but everyone in Hospitality sells.

Professional Sales and Selling for Meetings, Expositions, Events, Conventions & Groups provides a hands-on approach to the world of sales in a hospitality setting with a focus on MEEC events (Meetings, Events, Exhibitions, and Conventions). One of the largest sources of profit for the hospitality industry, MEEC influence is an imperative area of understanding for anyone entering the field, especially in a sales capacity. 

Introduction to the Meeting, Events, Expositions and Conventions Industry

Author(s): George G Fenich, KRISTIN MALEK

The meetings, expositions, events, and conventions (MEEC) industry continues to grow and garner increasing attention from the hospitality industry, colleges and universities, and communities.