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Author(s): Gloria Cockerell
Making Marketing Meaningful offers students a text that makes sense to them. It is an informal text that has been organized according to how marketers learn about and use marketing elements in the real world of designing, promoting, distributing, and pricing products. Written in a conversational style of writing, this text organizes the subject matter in a way to help students learn the information as well as remember it and apply it in their own lives.
Making Marketing Meaningful:
