Search Results: 3 of 3
Author(s): Mark E Moore, James E Zemanek, John F Kros
Corporate Sport Marketing: Strategies and Applications for a Changing World expounds the sports marketing process for students seeking careers in sports retail marketing, promotion, sports media relations, and sports management. By investigating the strategic nature of corporate sports marketing, students develop skills in applying fundamental marketing concepts and explore techniques used in sales management, product development, and marketing research.
Author(s): John F Kros
Updated for use with Microsoft Office Excel 2016 with an emphasis on model formulation and interpretation rather than on computer code or algorithms, Spreadsheet Modeling for Business Decisions examines the core methods used by managers in their everyday problem solving situations. This text provides the reader with a process to improve their own critical thinking, management judgment, and communication with their end-user clients.