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Qualitative Communication Consulting is an innovative textbook. Each chapter tells a story that captures the rewards and challenges of consulting though qualitative lenses. Together, chapters cover the challenges of starting a consulting business, dealing with skeptical clients, explaining to colleagues the value of interpretive work, motivating students to press forward through ambiguity, and among other things, helping clients realize that communication in general and interpretive analysis in particular can reveal something unique. . . and of value.