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Author(s): Kathryn Lancioni
The goal—to discover how the world of public relations is changing from the perspective of the professionals working in it.
Public Relations: The Changing Global Landscape looks at predictions about the future of the public relations and digital marketing as reflected in industry surveys and the press. And provides an understanding of the quickly changing nature of these industries, as well as insight into developments on the horizon.
Author(s): Kathryn Lancioni
The Practice of Public Relations provides an overview of the nuances and intricacies of the public relations industry from the perspective of a corporate public relations practitioner and explores the relationship between an organization’s public relations department and its other communication-based functions such as investor relations, community relations, and employee relations.
The book is divided into the following sections:
