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Corporate Sport Marketing: Strategies and Applications for a Changing World expounds the sports marketing process for students seeking careers in sports retail marketing, promotion, sports media relations, and sports management. By investigating the strategic nature of corporate sports marketing, students develop skills in applying fundamental marketing concepts and explore techniques used in sales management, product development, and marketing research.
Public and Private School Administration: An Overview in Christian Perspective provides a resource compatible with the mission of universities that seek to prepare educators for service in public, private, and Christian schools. It speaks to the practical-mindedness of administrators while also grounding best practices in theory, research, and biblical principles. For readers who view school administration not only as service to students, parents, and faculty but also as service to God, this book will serve to affirm their calling.